Balanced Living

DIET COKE AND THE HEART TRUTH® CAMPAIGN - SHOW YOUR HEART

THE HEART TRUTH®  WE HEART WOMEN

Did you know that heart disease is the #1 killer of women? It affects 8.6 million women each year, and one-third of women underestimate their own risk for heart disease. For five years, Diet Coke® has been a passionate supporter of The Heart Truth® campaign to help raise heart disease awareness and to help women get heart smart.

ABOUT THE HEART TRUTH® 

The Heart Truth® is a national campaign, sponsored by the National Heart, Lung, and Blood Institute (NHLBI) and supported by partners, including the American College of Cardiology (ACC). The campaign is embraced by millions of people who share the goal of better heart health for all women.

The Heart Truth® not only raises awareness about heart disease in women, it also equips them to take action against risk factors.

PROGRAM DETAILS

THE RED DRESS®

The Heart Truth® campaign message is paired with the Red Dress – the national symbol for heart disease awareness. It was designed by the NHLBI to serve as continued inspiration for women to protect their hearts.

GET INVOLVED

Heart disease can be preventable - it's about managing your risk. Take steps now to achieve healthier hearts!

  • Educate yourself and share heart health tips with friends and family.
  • Assess your own personal risk by talking to your doctor.

Visit dietcoke.com/showyourheart for more information on the partnership with The Heart Truth® and ways you can help.

KNOW YOUR RISK FACTORS1

  • High blood pressure
  • High cholesterol
  • Diabetes
  • Smoking
  • Being overweight or obese
  • Being physical inactive
  • Age 55 or older
  • Family history

KNOW YOUR NUMBERS1

  • Blood pressure
  • Body mass index (BMI)
  • Cholesterol - total LDL ("bad"), HDL ("good"), triglycerides
  • Blood sugar level

WOMEN'S HEART DISEASE STATISTICS

  • Heart disease is the #1 killer of American women.
  • More women die of heart disease than from all forms of cancer combined.
  • Women's risk of heart disease usually starts to increase in middle age.
  • About 3 million American women have had a heart attack.

HEART DISEASE IS PREVENTABLE

By making healthy lifestyle changes and taking steps to manage risk factors, women can reduce their risk for heart disease. In 2010:

  • 65% of women reported that the Red Dress, along with related health information, would prompt them to talk to their doctor about heart health or heart disease.
  • 62% of women identified heart disease as the leading cause of death for women.
  • 60% got a checkup.
  • 1 The Heart Truth®. National Lung, and Blood Institute
  • Photography courtesy of The Heart Truth®, www.hearttruth.gov, National Heart, Lung, and Blood Institute, National Institutes of Health, U.S. Department of Health and Human Services. The Heart Truth® logo is a registered trademark of HHS. Participation by Coca-Cola does not imply endorsement by HHS/NIH/NHLBI.

Balanced Living

TIPS FOR HEART HEALTH

Don't Smoke, and if you do, quit. Women who smoke are two to six times more likely to have a heart attack than non-smoking women. Smoking also boosts the risk of stroke and cancer.

Aim for a healthy weight. It's important for a long, vigorous life. Overweight and obesity cause many preventable deaths.

Get moving. Make a commitment to be physically active. Aim for 30 minutes of moderate-intensity activity on most days of the week.

Eat for heart health. Choose a diet low in saturated and trans fats, cholesterol, and moderate in total fat. Eat lots of fruits, vegetables, whole grains and fat-free or low-fat milk and milk products. Include lean meats, poultry, fish, beans, and nuts in your diet.

Balanced Living

@DietCoke supports @TheHeartTruth to teach women about heart disease/risk factors!

dietcoke.com/hearttruth/