| Responsible Marketing Practices: Marketing to ChildrenResponsible Marketing Practices: Marketing to Children | Coca-Cola
Parents have told us that they prefer to be the gatekeepers when it comes to what to serve their children. That’s why, for more than 50 years, The Coca-Cola Company has adhered to a company policy that prohibits marketing full-calorie beverages to children. Around the world, we strive to address these concerns through our support of local nutrition education and physical activity programs as well as our school marketing policies.
We are proud to be one of 15 founding members in The Canadian Children’s Food and Beverage Advertising Initiative.
We have a long-standing tradition of supporting schools in our communities and have helped many schools encourage healthy active lifestyles among students.
In countries throughout the world, we abide by voluntary guidelines that are designed to help schools benefit from partnerships, while retaining local control and flexibility needed for the school to meet the needs of the community. In each country where we operate, we respect the rights of parents, teachers and students to choose the beverages for their schools and work with local authorities and the community to determine appropriate school guidelines.
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