| Responsible Marketing Practices: Marketing to SchoolsResponsible Marketing Practices: Marketing to Schools | Coca-Cola
Coca-Cola understands that schools are a unique environment where it is appropriate to help support healthy, balanced choices when students may not have the benefit of direct parental supervision. In this regard, we and our Canadian bottler – Coca-Cola Bottling Company (CCBC) – played an active role in the development of Refreshments Canada’s Voluntary Guidelines for the Sale of Beverages in Schools. We are committed to complying with these voluntary guidelines.
In accordance with these guidelines, in 2006, Coca-Cola adopted guidelines regarding beverage availability in schools. Under this new policy, we will provide in Canada:Elementary Schools: Bottled water; maximum 250mL container size, 100% juice with no added sweeteners and up to 130 calories per 250mL.Middle Schools: Same as elementary school, except juice and milk may be sold in 300mL servings.High Schools: Bottled water, no- or low-calorie beverages with up to 10 calories per 250mL; up to 355mL servings of 100% juice with no added sweeteners and up to 130 calories per 250mL; light juice and sports drinks with no more than 70 calories per 355mL; at least 50% of beverages must be water and no- or low-calorie options.
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