| Sustainability Plan - Detailed HighlightsCoca-Cola's Olympic Sustainability Plan - Detailed Highlights | Coca-Cola
100% of the Coca-Cola coolers and vending machines for the Games will almost eliminate DIRECT greenhouse gas emissions and reduce indirect emissions (electricity usage) through the use of a CO2 cassette refrigeration unit replacing the current technology that uses hydrofluorocarbon (HFC) refrigerant. The Vancouver 2010 Olympic Winter Games will be the first time that this new refrigerant technology will be used in North America. This equipment will also use a Coca-Cola system proprietary technology called Energy Management System (EMS 55) that improves energy-efficiency by up to 35% through 'smart' temperature control. This “smart” technology develops a “user profile” for the piece of equipment that determines when and how often the cooling compressor needs to operate to ensure a quality beverage of 4 degrees Celsius is dispensed.
Calculated based on an expected ten-year life span of the units, the approximately 1,400 climate-friendly refrigeration units to be placed by Coca-Cola in the venues reduce greenhouse gas emissions by approximately 5,600 metric tons. To put this number in perspective, it is comparable to taking about 29,000 cars off the road for two weeks during the Vancouver 2010 Olympic Winter Games or about 1,200 cars off the road for an entire year.
Using hybrid or high-efficiency delivery vehicles during the Games and Olympic Torch Relay (OTR). Coca-Cola Bottling Company has been the leader in innovation when it comes to heavy-duty hybrid technology and single axle delivery vehicles for use in major urban centers.
Once all measures to reduce greenhouse gas emissions are achieved, purchasing Gold Standard carbon offsets (as recommended by WWF-Canada and the David Suzuki Foundation) to offset remaining emissions from the carbon footprint of Coca-Cola's 2010 Olympic Games operations and its activation of OTR. The emissions that will be offset include those from Games-related vehicles, air travel, and energy used by our temporary warehouse and venue beverage coolers. Product related emissions are not being offset.
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