Through the use of sustainable packaging and ensuring 100% collection of all PET containers used throughout the Olympic and Paralympic Villages in Vancouver and Whistler and the Olympic venues, Coca-Cola will achieve their goal of diverting 95% of all waste from landfill. Over 600 Coca-Cola recycling barrels will be placed throughout the venues to support the collection of PET bottles. The barrels are an environmental story in themselves as they are reused Coca-Cola concentrate barrels provided from regular business activities.
Coca-Cola will be producing merchandising materials to be used in concessions within the Olympic venues that are produced from post consumer recycled plastic. All of these items will be redeployed into the general market after the Games.