| Sustainability Plan - Environmental TargetsCoca-Cola's Olympic Sustainability Plan - Environmental Targets | Coca-Cola
1. Zero waste: Through the use of sustainable packaging and ensuring 100% collection of all PET containers used throughout the Olympic and Paralympic Villages in Vancouver and Whistler and the Olympic venues, 95% of all waste will be diverted from landfills.
2. Carbon neutral: Introducing leading edge technologies to reduce carbon emissions and once all measures to reduce greenhouse gas emissions are achieved, purchasing Gold Standard carbon offsets (as recommended by WWF-Canada and the David Suzuki Foundation) to offset remaining emissions from the carbon footprint of Coca-Cola's 2010 Olympic Games operations and its Olympic Torch Relay (OTR) route activation while achieving our goal of reducing our Olympic carbon emissions by 100%. The emissions that will be offset include those from Games-related vehicles, air travel, and energy used by our temporary warehouse and venue beverage coolers.
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