Polar Bear Support Fund

Global warming impacts us all - especially the polar bear! With your help, we created the Polar Bear Support Fund in 2007 and made an initial contribution of $100,000 to World Wildlife Fund's efforts to protect polar bears and polar bear habitats. In 2008, we increased our contribution to $300,000 for WWF polar bear conservation efforts in North America. An additional $100,000 was raised through the My Coke Rewards® brand loyalty program to help support World Wildlife Fund's efforts.