One method to promote YouTube videos is by finding new channels to provide content to your audience. How can you be innovative to increase your reach in fresh and original ways when you review your video promotion checklist for your upcoming campaign?
These are 11 channels that go above and beyond the norm that can help your video reach new heights:
1.In-App Marketing
In the United States, mobile video viewership is anticipated to reach a staggering 179 million in 2020, according to Statista. There are several ways to reach audiences on mobile devices when it comes to promote YouTube videos. With the help of in-app mobile ad distribution, you can interact with users directly within the apps they use the most. Video marketers can tailor their target demographic within the in-app network, much like other programmatic exchanges like YouTube or paid social advertising, to make sure they're hitting the appropriate customers at the right time.
2.Interactive Video Streaming
Video streaming services like Netflix, Hulu, Disney+, and Amazon Prime are becoming more and more popular, changing how people watch video content. Unlike traditional broadcast or cable networks, marketers can develop fresh experiences by enhancing the interactivity of streaming commercials. Businesses can let consumers choose the kinds of advertisements they wish to watch or click on other alternatives directly on their television screen to learn more about goods or services. This gives advertisers the chance to literally introduce fresh calls-to-action to a brand-new channel.
3.Incorporating The Gaming Market
Like streaming services, video game partnerships and console advertising can be effective ways to reach new audiences, particularly Millennial and Gen Z consumers. Almost 50 million hours of video games are reportedly played each day in the United States, where 2.6 billion people globally play video games. Using collaborations with well-known streaming services like Twitch, in-game advertising, in-console advertising, and other strategies, marketers can reach the gaming market which will help you to promote YouTube videos.
4.Header backgrounds for websites
There are several advantages to adding videos to your website, from elevating your content to enhancing SEO. Visitors might be captivated by an animated video site header as soon as they arrive on your page. Due to how much we adore this strategy, our site features a video of our own!
5.Sites that Review Products
Customers can check out a product or service on independent third-party customer review websites and get recommendations from other consumers about it. It's the ideal location for showcasing your product explainer video or hosting your own customer testimonial videos. Tech companies have a variety of alternatives for setting up their corporate profile pages on software review sites like G2 and Capterra, where they may exchange information and create their own calls-to-action.
6.Sites with Employment Reviews
New potential employees also look at company review websites, not just customers. Employer review websites like Glassdoor, BuiltIn, and Indeed are great places to host your explainer video or business culture video in order to promote YouTube videos and attract top talent early on and demonstrate what it's like to work there to prospective employees.
7.Postal Service
Direct mail is breaking new ground when it comes to promote YouTube videos, as we've previously talked about. Direct video mailers or video brochures give marketers a means to combine interactive experiences with conventional content marketing to link the physical and digital worlds.
8.Taking Control Of A Digital Sign
Although billboards have been around for a very long time, the rising popularity of digital billboards is providing businesses with an opportunity to innovate on the traditional medium. Companies are gaining a better understanding of where and how to market OOH thanks to advances in location-based data and analytics, enabling them to more precisely contact their target consumers with offline media.
9.On-The-Go Video Advertising Go
Digital billboards are becoming "mobile" in addition to being static. In order to reach your target audience to promote YouTube videos in key cities or places, buses and taxis both provide distinctive choices for displaying video.
10.Backdrops for video trade shows
Video may be used in a variety of ways to stand out on the trade show floor. Bypassing the conventional and transforming your booth with video backdrops, you can add extra impact. To make your system stand out, options include embedded screens, touchscreens, and vibrant backlighting. With the flexibility to control various screens, video walls can bring your content front and centre.
11.Promote your shop front
Digitizing storefronts is a means for companies with physical locations to promote in-store sales, highlight products, and increase foot traffic through interactivity. Think about putting interactive videos within or outside your business, or use video kiosks that clients can use to get special discounts or learn more about your product. You can use this strategy to promote YouTube videos for youe channel.
