In today's digital era, content marketing is not only limited to articles, websites, and ebooks. Video content is one of the most popular and is predicted to become the main content in various media.
The popularity of video content as a marketing strategy is not without reason. According to research, 84% of people buy a product or service after watching a video from a company. It will be an excellent opportunity to grow your business through video marketing.
One type of video marketing that marketers often use is explainer video. This type of video provides appealing visuals and easy-to-understand explanations. That's why it can reach target consumers much more quickly.
However, before you start recording and creating explainer videos, it is best to use a storyboard to describe the scenes you want to make in your video. During the production process, you already have an initial picture of what the video will be like later.
Storyboarding is an essential part of explainer video production. Thus, here are some tips you should know on how to create storyboards for explainer videos.
1. Align Your Storyboard with Your Goal
The first tip is to determine the goal of your video. Each plan will require different storytelling and storyboarding. Ensure you have a clear goal before creating a storyboard, whether you want to increase sales, expand brand awareness, or increase sales.
With a clear goal, you will quickly determine the direction of your explainer videos. There are several things you need to consider when choosing the purpose of your videos, such as the video messages, target audiences, timelines, and budget.
2. Create a Script and Timelines
The next tip is to create a script and storyline that fits your goals. Define the video's beginning, middle, and end and the transitions between scenes. This step aims to create a smooth and engaging storyline with strong emotional appeal.
Videos with marketing purposes usually have a simple storyline with emotional appeal. Pizza Hut Marvel storyboard can be a good storyboard sample for video marketing with a compelling storyline.
3. Draw Your Storyboard
After creating a script and timeline, it's time to start turning your story and ideas into a visual image or graphic design. Draw blank slides of squares or grab a free storyboard template. Don't forget to leave room for notes. Then you need to sketch the video like a comic.
You can start drawing sketches by hand. It is the fastest and most accurate technique for visualizing your ideas. Remember, the most important thing is to turn your ideas into understandable visuals.
Antman film is a compelling draw animation storyboard example that you can use as a reference to give you more ideas on creating an engaging storyboard.
4. Give a Personal Touch
In the final stage, give the final touch by creating storyboard, coloring, or thinking in three perspective points. It is what will later create a video-making process that is more natural and indeed more interesting.
So, let your animation storyboard develop during the video production process but make sure additional ideas are still related to the main view in your storyboard.
Now you understand how essential storyboards are to any video production. It will take a lot of effort and time if you haven't included a storyboard in your video production process. It will be detrimental to your business.
Thus, you can implement the four storyboard tips that I mentioned above, which can simplify your video production process and make it easier to explain concepts simply so your audience can easily understand the messages being delivered. So, it’s your turn to create your storyboard!