Video has become one of the most effective marketing strategies for businesses, especially small businesses. It is the best opportunity to attract the attention of potential buyers, increase brand awareness and increase conversion sales.
The power of video ads is undeniable. Users who watch videos are 64% more likely to buy your business products. A compelling advertising video is a video that can explain the main points of the business and can influence the viewer to take action.
Several types of videos are currently popular. You can get started with these 5 basic videos to promote your brand.
A brand story video: Every brand has a story. Why did you start your business? What impact has your company had on the world, or what are you hoping to accomplish? Tell your story in a 1- or 2-minute video to establish a relationship with your audience.
A service or product video: Nothing makes a product easier to understand than a clear video explanation. The suitcase company Solgaard excels at this with their videos explaining how their suitcase with a “built-in closet” works, and how it lets customers travel without unpacking.
A testimonial video: Find 3 customers, record their testimonials, then edit 3 separate videos. Next, you can edit a compilation video stringing your best clips into one video. If you haven’t recorded any testimonials yet, you can have your CEO or a product owner talk about your company’s product or service.
A FAQ video: Take the top 5 questions customers have about your product and answer them in a video. You can feature your team members in the video to create a personal connection with your audience.
A series of “how to” videos: People are always looking for answers to solve problems or just do something better. Tutorials let you show potential customers how they can accomplish their goals with the help of your product. You can make stories, shorts, or longer-form videos depending on your audience.
However, the competition in creating video content that can attract the audience's attention is quite tight these days. It presents its challenges in creating compelling and high-quality ad videos.
Therefore, you must know how to make suitable video ads to achieve your business goals, while also understanding the video production workflow. Here are four tips for making effective video ads for your business.
1. Make the Most of Your Few Seconds
The first tip to making a compelling ad video is getting the audience to capture attention for the first 5 seconds. The start of your video ad is crucial. When you create an ad as a video, using 5 seconds is probably best.
You must strive for effective advertising until the first five seconds or no more than eight seconds. Because at this crucial moment, the audience will decide whether they will buy your brand or ignore it. Therefore, make sure you use your first 5 seconds well.
2. Highlight What Makes Your Brand Great
The next tip is to highlight what makes your brand great. When you present the quality of your product in your video ads, potential buyers will be able to see the advantages of your products or services.
That way, you will be more likely to gain customer trust and loyalty to your brand. You can also create a particular page containing photos, testimonials, and reviews from customers who are satisfied after using your product or service.
5. Use Call to Action
A strong video ad must include a call to action. A call to action is usually placed at the end of each ad campaign that you create. Engaging ads without a CTA will do nothing. A CTA is an action button that directs the audience to take action.
Use prompts for the CTA button, for example, "buy now" or "contact us." This strategy is proven effective in giving your audience an idea of what to do next. A CTA can also be considered the final communication point that will direct potential customers to your business.
4. Pay Attention to Design Details
Last but not least, making compelling video ads will need to pay attention to every design detail. In a video or image ad, visualization is essential. Many people are significantly more interested in compelling visuals than boring text nowadays.
Thus, paying attention to the design details like fonts, writing styles, color combinations, and image object layouts is essential. That way, your audiences will have a good impression of your business and are more likely to share it with their relatives.
An advertising video provides information about a product to attract the audience's interest. It has specific and persuasive characteristics so that the audience is voluntarily compelled to take action following what the advertiser wants.Therefore, before making video ads for your business, implement the four video ads tips mentioned above to get maximum results. So what are you waiting for? It's time for you to make compelling video ads for your business.