John O’Donnell grew up on the North Shore of Chicago, surrounded by blue blazers, “alligator” shirts, and khakis. But when he moved to Los Angeles to attend UCLA a decade later, there was hardly a blue blazer in sight. Instead, corduroy shorts and flip-flops were the norm. John’s vision to fuse classic east coast style with the SoCal lifestyle resulted in his vision of WEST COAST PREP. Ten years later, johnnie-O brings that vision to life.