Since Google began to take mobile friendliness into account when ranking search results, more and more webmasters have started paying attention to whether their sites were well-designed and easy to use on phones and tablets. However, it can be difficult to know where to start when trying to optimize your site for mobile users.

In the past few years, mobile devices have started taking over the web. As of June 2016, nearly 55% of all internet traffic originated from mobile devices, and that number continues to grow with each passing year. If you’re not already optimizing your website or online store for mobile, it’s time to start thinking about what it means to optimize your content for mobile searchers and take action today by hiring the best SEO Agency in Melbourne - Impressive Digital!

Here are some questions you should ask yourself before optimizing for mobile traffic.

1. Do You Have a Responsive Design?

If you're not sure what responsive design is, it's a method of website design that uses fluid grids and flexible images so the page layout can scale from desktop size all the way down to mobile. It means that no matter what device your customers are using, they'll be able to view your site without any difficulties.

The first question you need to ask yourself before optimizing your site for mobile is if you have a responsive web design. Responsive web design ensures that your website will display properly on different devices and screen sizes, so there's no need for multiple versions of each page with specific phone-sized dimensions.

2. Does Your Site Load Quickly?

The first thing you want to do is find out how quickly your site loads. The best way is usually by visiting the site and looking at how fast the page loads on your phone’s browser. If it takes a while, you might need to look into optimizing it so that it loads faster. If it doesn’t load at all, then that’s a different issue altogether!

The next thing to look at is how easily people can navigate around your site. If they have trouble, they may get frustrated and leave before reading what you want them to read. This is especially true if there’s a lot of clicking involved or if it takes too much effort. You want your website to flow like water and keep people engaged in what you’re offering, which can be difficult when you need several clicks just to get somewhere.

Is It Easily Accessible?: Now that we know how quickly your site loads and how easy it is for users to navigate, let’s talk about accessibility! The whole point of optimizing your site is so more people will see it, right? So how do they see it?

3. Does Your Content Work on Mobile Devices?

If you're not sure if your content is mobile-friendly, you can use Google's Mobile-Friendly Test. If your site passes the test, it doesn't mean that your site is automatically optimized for mobile. It just means that the content of the page passes Google's guidelines and doesn't cause any rendering errors on mobile devices.

In order to optimize a website for mobile devices, there are three questions you should ask yourself:

  • Is my page compatible with all mobile devices?
  • Am I using responsive web design?
  • Do I have a functional touch interface?

If you answered yes to all three questions, congratulations! You have successfully optimized your site for all types of mobile devices.