Online marketing is a complex industry that requires a solid understanding of how to build and drive traffic to your website, convert that traffic into leads, and generate revenue.
Despite advances in online marketing, email marketing is still a viable tool for business owners. With the right strategy and approach, it can be very effective.
In this blog, I will share some of the email marketing campaign ideas that can be used by B2C businesses to drive traffic and sales.
9 Strategies That Can Drive Sales For Your B2C Business
#1 Use abandoned cart emails
You might be putting a lot of effort into getting your users to add items to their carts. But, in reality, many users abandon their carts within minutes without checking out for several reasons:
Reasons for Cart abandonment:
- Customer might be confused about what to buy
- Financial reasons
- Window shopping
- Fewer payment options
- Price comparison with other B2C brands
- Out of stock
- Additional payment for shipping
- Long time to deliver products
- Forced Login to order products
Pro tip: Get the help of an email marketing agency to find out the reasons for cart abandonment for your business. They will help you formulate the right email marketing strategies to win potential customers.
For example, let’s take the problem of financial reasons. To solve this problem, you should improvise your website’s payment page with extra EMI options for the user. Also, try to provide all possible solutions to drive the customer to place the order. By doing this, you can drive sales.
Another important thing you need to focus on is the design of your email campaigns.
Have a look at this example of Shopify's abandoned cart email template that can help improve sales.
#2 Send holiday and festive promotions in email
Holidays are around the corner already. According to Google Trends, from the beginning of November to December 25th, there’s always a 10% increase in shopping for these holidays.
It's exciting for many as Halloween and Black Friday are approaching. You can see a lot of sales coming right around us. This is the opportunity for you to send an email campaign with attractive prices and theme-based campaigns.
So make sure you're staying on their mind either by scheduling emails with proper intervals or by giving out discounts. There’s so much you can do with email campaigns when it comes to Halloween and Black Friday: Send out pre-festival promotions; new product launch emails; send out coupon codes and many more.
So, take full advantage of email marketing campaigns during this holiday season and improve your ROI.
Here are some of the trending Halloween templates to make your life easy:
#3 Run a BOGO promotion.
“Buy One Get One Free!!” - This catchphrase will definitely set your customer's mood for the day. BOGO deals are more likely to create urgency among customers. BOGO email promotions can drive more sales and traffic to your website.
Wondering how? Let me explain.
When your customers look at the BOGO promotion, they feel that the buy is worth the penny. And it will definitely linger in their minds as they get two items for the price of one. This is a tactic several businesses use to increase website traffic.
Simultaneously, these BOGO promotions can help increase sales as customers buy double the products from your website. In this way, many get familiarized with your products.
Once the products are made familiar in the market, there’ll be a demand for your products. Eventually, your community also grows in number.
Check out some of the BOGO templates that drive traffic to your website:
#4 Create a referral rewards program.
The basic requirement to drive sales is getting a loyal community for your brand. This can be made possible by creating a referral reward program for your subscribers.
This program is nothing but giving rewards to people who bring new people to your website using a unique referral code.
Who doesn’t like receiving gifts?
Rewarding your subscribers based on their behavior on the website is very important. But the benefit you reap from it should be mutual. Giving away stuff to existing customers to bring newbies will definitely be an amazing way to extend your community.
Eventually, your customer base will increase, and it will drive more revenue. This is a win-win situation for both you and your subscribers.
Have a look at the examples of referral reward program email campaigns:
#5 Grow your list with newsletter signups.
Newsletter signups can help you build a strong relationship with your community. There are several ways in which you can grow your email list: organizing a webinar, setting up exit intent popups, through social channels, and sending free downloadable assets.
By doing this, we can create a great email list and send them campaigns related to your brand. It might drive more customers to your website and increase revenue gradually.
#6 Run a flash sale.
Flash sales are another favorite time for your customers to buy more products from your website. This is also an easy way to drive revenue for your eCommerce store. All you need to do is wait for festive seasons to throw mega offers at your customers.
Flashy captions and slashed prices with a timer on your website can be the perfect way to drive your customers to buy more. Email campaign design and crispy captions play an important role in flash sales.
Here are some of my favorite flash sale templates.
#7 Offer free shipping on orders over a certain amount.
Statistics show that 86% of shoppers abandon their shopping carts because of the shipping cost. Customers don’t mind waiting till they get free shipping to buy a product.
A survey tells that 83 percent of buyers are willing to wait an additional two or more days to get free shipping. Basically, all people love when they are rewarded with free shipping for buying products above $100 or $200. By doing this, you can drive traffic to your website.
To get more traffic, you can also set a time limit saying, “Free shipping ends in 48hrs”. This can create an urgency among your customers to buy from you.
#8 Consider the seasonality of your content.
Every season matters when you run a B2B or B2C business. Keep changing the templates and content of your emails based on the season to drive traffic to your website.
Right now, Halloween and Black Friday are around the corner. It’s time for your business to create spooky subject lines and Halloweeny content to get your customers' attention.
You can also get the help of a B2C or B2B email marketing agency to revamp your website, change email content and develop different strategies according to the season.
Some of my favorite email templates from B2B email marketing agencies that can increase your website traffic:
#9 Personalize your emails
The last and most important one you shouldn’t miss out on is the personalization of emails. Who doesn’t like receiving personalized messages? There are higher open rates and click-through rates when you hyper-personalize your emails.
Y’all would have thought of using email marketing softwares with advanced segmentation features to personalize your emails. But the real struggle comes when you don’t know which one to choose.
However, if you are a person like me, confused about whether to choose Mailchimp, Klaviyo, Omnisend, or BayEngage, then take time to try all these tools and decide the perfect one for your B2C business. Make sure it is user-friendly and budget-friendly.
Steps to personalize your emails:
- Segment using advanced email marketing tools based on users’ behaviors, website activity, and interests.
- Personalize your emails with dynamic content to boost engagement and conversions.
- You can recommend the right products to your customers at the right time.
- Personalized email campaigns can increase sales and drive revenue.
This blog would have definitely given you an insight into the different strategies a B2C business can follow to drive sales. Always look for organic hacks and ideas to improve your community and revenue as well.