Let’s begin with make-believe. Suppose you need to find the best laptop under 50,000 with specific requisite features, such as 8 GB RAM, graphics card, etc. How would you like to proceed with your search? Would you like to type or put in the data through voice, i.e. with a microphone? The digital marketing companies in Kolkata believe our digital age endeavours to maximise the convenience available to the users.

In our time and the digital tide, people rely heavily on technologies to even accomplish the simplest tasks of the day. Well, why not? It excludes the slightest possibility of errors, doubts and miscalculations. Moreover, it saves you precious little time, which is more scarce in today's world than ever. This is precisely where voice search comes in. With voice search, there is no need for that arduous exercise of exerting your fingers over the keyboard.

Now to go for the rabbit under the hat, how could you, as a brand/service owner, make the most of the voice search utility in terms of your search engine optimisation?

How to Optimise Your SEO Strategies for Voice Search

Voice search SEO is yet another novel avenue to bring in organic search traffic. It hands you astounding leverage to target consumers who use smartphone voice assistants or smart speakers looking for products and services.

A digital marketing company will suggest you make your page dialogical and conversational so that your page can seamlessly appear on voice searches. There is a fundamental difference between text-based search and voice search, which resonates with the characteristic contrast between writing and conversational tones. For instance, if you are looking for a PPC company in Kolkata, you will perhaps type something like the best PPC services in Kolkata. However, if you opt to conduct a voice search instead, your tone will acquire a certain conversational characteristic, such as: 'What are the best PPC companies in Kolkata?’ 

An SEO agency would be eager to exploit this difference between typed search and voice search. They will actively endeavour to pave another avenue for organic traffic by making your web content voice-SEO-friendly. To this end, the SEO services consultants will put extra emphasis on keywords and anchor texts which are most suitable for voice search. 

The SEO Companies’ Manual to Optimise for Voice Search 

We are bystanders of a changing wind, solely focused on making the internet a more lively and interactive place. Voice-enabled activity is the best candidate to facilitate this change. With the aid of voice search and speech-to-text, the users can interact with many websites and AI & chat-bots in a lively and dialogical way. Additionally, the voice-enabled interface has added another layer of sophistication to the UI/UX optimisations. All in all, it is here to stay, and SEO companies should carve out strategies to optimise, keeping in mind the facility of voice search. 

Here’s how they can find success in that quest: 

  • By targeting long-tail keywords in your content
  • Using conversational keywords, style and gestures in your content. 
  • Using schema makeup to enhance the relevance of your content. 
  • Making your website pixel-perfect and mobile-friendly.
  • Using multilingual SEO
  • Prioritising local dialect and local language for your local business
  • By building voice-enabled and interactive FAQ sections

How to Make Your Content More Conversational 

Among the arsenal of strategies suggested above, the first two points are extremely important and constitute the crux of SEO optimisations for voice-based searches. Hence, we should delve deeper into the first two points. 

Long-tail keywords are known to capture high-intent traffic as they are extremely specific to the user's intent. Hence, if you modify your long-tail keywords as question keywords, they are likely to catch a great deal of organic traffic. Writing is marked by its brevity contrary to speech. But, when we speak, we use longer, syntactical full questions (while asking a query). We sometimes ramble from one thing to another in a speech, then close on the topic with definite punctuation. A long-tail keyword is most suitable to take into account these intrinsic features of speech. 

We strongly suggest you incorporate the elements of conversational language into your web content and services. An ace digital marketing company can help you achieve this goal. They can make the language of your web content more conversational, adding dialogical words, such as 'I', 'me', 'you', 'let's assume' etc. You can also create a conversational effect at the level of style by making the web content and blog posts interactive, jargon-free and humorous. 

Digital marketing companies unanimously agree that voice search is a game-changing player in the SEO world. You should also be ready to leverage it to unleash its full potential.