Automotive technology is the science of automobiles; it is the core of every beating heart of every car produced in recent years. The right way to explain why it is essential to know automotive technology is to explain what it does in the car, and that is running the engine department as well as other unmentioned electronic features.

The creation and functions

The reason behind the existence of automotive technology is the constant and various ways of making the world more digital; the shift towards the metaphysical. It is the core foundation upon which automotive tech was built. Cars, back in the day, were all mechanical. They did not have electricity powering their gauges and their prop shaft and suspensions. This meant that any small nudge on the internal system of the car would lead to fatal damages, so cars needed a more reliable way of setting the gauges, dashboard and other functions. When the idea of automotive technology was first introduced it was in the racing world. The Formula 1 cars had electronic gauges and gear system, as well as suspension lifting and other various necessities. Then, the idea transferred into normal road legal cars around the mid-2000s, and when the race to the digital world was on, the automotive technology ideas could not stop.

Examples of automotive technology

Many examples of the shift from mechanical to electronic are relevant to today’s world. From windscreen wipers to more significant functions in the car like door locks and fuel tank gauge. An example of this would be before this change, and people would be discomforted by having to raise their window in a mechanical fashion. When the first electronic windows feature was introduced, it was a luxury in cars like Mercedes and Rolls Royce, until it became a must-have in a car. But that stems into a bigger bubble than today’s cars ditched the traditional dials and button layout on the dashboard and went for the more modern touch screen. The sensing systems that cars use to detect objects, so they do not have an accident. The engine often has different components that are linked together electronically, this and more led to the growth of this technology to other fields in the car making.

Automotive technology in electric cars

Electric cars are the answer to the growing effect of global warming and air pollution. The technology used in electric vehicles is very close to the one used in ordinary cars, but it adds to it the presence of an electric motor, which creates for some other problems that are uncounted for. But in the case of an example like the Tesla Model 3, the car uses sensors to detect movement, and then it acts upon that. So while the car can drive itself on the road and out of parking spaces, its automotive technology allows it to sense what is around it, and that is how it can perform all those tasks. From an automotive perspective, the use of such technology is still young and needs more testing and improvement. But the fact that it is on the table and big car companies like VOLVO and Mercedes are drawing ideas from it is a good sign. What that means is that the electric cars industry might not be leading right now by there will be a time when it will be.Related: Technology Branding Tactics

Super cars in automotive technology

Regularly when a car company launches design for their new hatchback or family estate, they tend to be toned down versions of the ones on their sports and supercars. The point to be made is that their design philosophy is the same, make a family estate version of whatever car is best in the company’s eyes. This translates into the technology used today in them, where bits of electronic font differentials and power steering are drawn directly from the company’s flagship car. The new Ford Focus RS, which is a four-door hatchback, has 4-wheel drive and rally racer style steering pulled from their Ford RS WRC rally car. This does not mean that new tech is not being added to the next line of their flagships. Recently McLaren designed an automobile called the 670s, and they gave it something called an independent wheel drive. Essentially, it has a computer that sends the power to each wheel individually, and it has another calculator that calculates the direction of the steering wheel and G force applied on the car to measure how hard of a turn it is taking. The reason is that the car can decide which wheel should have what amount of power at any given moment, and then calculate the trajectory that it should follow and the speed. This all means that while being a sports car, it can rival the fastest of hyper-cars on a race track and for less money.

Automotive technology as marketing tool

The car companies of today are using the features that automotive technology gives them as a marketing advantage. Often, adverts about cars give detailed explanations on how it can perform well without having to refuel many times, or how technologically superior the doors and boot lid are. This is a brief summary of advertisement plans given by car companies today. They target a specific marketplace by providing the car the particular feature that caters to that marketplace. This eventually creates tension and competition between the carmakers, a race that evolves the automotive technology and gives promise for a better future that is achievable through it.

Originally published on Live Positively.