Introduction

In the world of digital marketing, voice search is becoming increasingly popular. With the rise of smart speakers and virtual assistants like Alexa, Google Assistant, and Siri, more people are using voice search to find what they're looking for online. In fact, according to a study by ComScore, 50% of all searches will be voice searches by 2023. This means that businesses need to optimize their online presence for voice search to stay ahead of the competition.

One way to do this is by listing your business on Alexa Voice Search. Alexa is Amazon's virtual assistant and is integrated with millions of intelligent devices, making it one of the most widely used voice assistants. In this article, we'll discuss why getting your business listed on Alexa Voice Search is essential and how to do it.

 

Why Is Getting Your Business Listed on Alexa Voice Search Important?

  • Reach a Wider Audience

By listing your business on Alexa Voice Search, you can reach a broader audience using voice search to find products and services like yours. This audience includes people who are busy, multitasking, or have limited mobility, making voice search convenient.

  • Improve Your SEO

When your business is listed on Alexa Voice Search, you'll optimize your online presence for voice search. This means you'll use natural language keywords and phrases that people use when speaking instead of typing. This will help improve your SEO and make it easier for people to find your business through voice search.

  • Increase Brand Awareness

When people use Alexa Voice Search to find products or services, Alexa will recommend businesses that are listed in its database. By getting your business listed, you'll increase your brand awareness and make it easier for people to remember your business.

  • Stay Ahead of the Competition

Voice search is becoming more popular, and businesses that don't optimize their online presence for voice search risk falling behind the competition. By getting your business listed on Alexa Voice Search, you'll be staying ahead of the curve and positioning your business for success in the future.

 

How to Get Your Business Listed on Alexa Voice Search

  • Create an Amazon Developer Account

You'll need to create an Amazon Developer Account to get your business listed on Alexa Voice Search. This will give you access to the Alexa Skills Kit (ASK), a collection of tools and resources you can use to create voice apps for Alexa.

  • Build a Custom Skill

Once you've created your Amazon Developer Account, you'll need to build a custom skill for your business. A skill is a voice app that allows users to interact with your business through Alexa. There are two types of skills: custom skills and flash briefing skills.

Custom skills are designed for more complex interactions and can be used to provide information, perform tasks, or offer services. Flash briefing skills are designed to provide short news updates or other briefings.

You must use the Alexa Skills Kit (ASK) and follow the instructions to build a custom skill. You'll need to create an interaction model that defines how users can interact with your skill and offer sample phrases that users can use to invoke your skill.

  • Submit Your Skill for Certification

Once you've built your custom skill, you must submit it for certification. Certification ensures that your talent meets the quality standards Amazon sets and is safe for users to use. To submit your skill for certification, you must provide information about your talent, including its name, description, and invocation phrase.

  • Optimize Your Skill for Voice Search

To optimize your skill for voice search, you'll need to use natural language keywords and phrases that people use when speaking instead of typing. This means using conversational language and avoiding technical jargon.

Conclusion: 

The importance of having a strong online presence for businesses in today's digital age. By listing your business on Alexa Voice Search, you can take advantage of the growing voice search trend and improve your visibility to potential customers. Additionally, incorporating SEO services into your online strategy can enhance your presence and help you rank higher in search engine results. Combining Alexa Voice Search listing and SEO services ensures that your business is easily discoverable and accessible to your target audience.