Every year, new trends and technology arise in the field of digital marketing. In this blog, four major trends, which will be followed by every digital marketing agency, are outlined that will occur over the next 12 months. Don't miss out on the opportunity to grow in the new year.
Four major trends that every digital marketing agency will follow
According to a digital marketing company, the four major trends that will be followed in 2023 are:
Trend 1: AI (Artificial Intelligence)-driven marketing
Trend 2: Metaverse and other new innovative platforms
Trend 3: Creative and personalised digital marketing
Trend 4: New rules and freedom of speech
Trend 1: AI (Artificial Intelligence)-driven marketing
Companies are experimenting with new methods to engage their client base as artificial intelligence advances. Businesses may use AI for various objectives, including increasing customer service through personalised ad campaigns and even designing things from scratch.
With so many benefits provided by this technology, it's no surprise that organisations all over the world have begun to use it in order to reach out more effectively while also remaining on top of what customers want. However, like with any new technology, there are certain potential risks involved with AI, such as data privacy issues and the possibility of biased outcomes.
According to a digital marketing agency in Kolkata, AI will become a crucial component of the digital marketing mix in 2023. Keep an eye on it and consider how you may utilise AI to help your company's digital marketing.
AI will revolutionise the way digital marketers collect and analyse data. Marketers will increasingly rely on AI-powered solutions to assist them in making sense of massive volumes of data. Apart from this, it also helps in better understanding consumer behaviour, developing more focused marketing campaigns, and measuring the performance of digital marketing activities. Tensorflow and Gretel are two AI data technologies that assist marketers in getting insights from all marketing data in order to make wiser decisions, create more accurate forecasts, and increase the success of their marketing initiatives.
With the help of AI, marketers will also be able to customise their contacts with customers and offer personalised messages based on their individual requirements and interests. This individualised kind of communication will be extremely beneficial in terms of increasing client loyalty and driving sales. To keep up with digital marketing trends in 2023, a digital marketing company in Kolkata suggests considering some of the AI communication technologies and conversational AI solutions like Campfire, Kore, and Meya to assist marketers in creating engaging customer support chatbots and automated interactions that may give tailored suggestions and content.
AI may also assist digital marketers in automating copywriting, keyword research, and video creation. Jasper, for example, is an AI-powered copywriting tool that delivers personalised copywriting assistance. Jasper assists you in crafting the precise message for maximum effect, whether you're writing for social media, email marketing, or website content. Descript is another artificial intelligence video/audio editing application that can transcribe audio and video data into text, making it simple to produce subtitles or closed captions for your films.
Trend 2: Metaverse and other new innovative platforms
Due to low user engagement, social media giants Meta and Twitter lost 26% and 31% of their shares, respectively, in January 2022. The decline in value impacted not just the platforms themselves but also the whole digital marketing ecosystem. According to a digital marketing company in Kolkata, as the stock values of Meta and Twitter fell, many businesses began to reconsider a new trend which will be even more obvious in 2023. As a result of declining user engagement on Meta and Twitter, digital marketing may undergo significant changes in the future. As a result, new platforms (like Tik Tok) may gradually emerge to capitalise on this circumstance. Smaller enterprises and start-ups will have a far higher chance of success.
Trend 3: Creative and personalised digital marketing
As user participation in Meta and Twitter declines, companies must find new ways to reach their target demographic in the future. It might also lead to more innovative uses of digital marketing techniques like influencer and content marketing. As a result, a rise in user-generated content (UGC) and more organic methods of advertising products and services may be anticipated.
Trend 4: New rules and freedom of speech
Equality, more democratic norms, and free expression will become a new trend across all digital platforms. This will level the playing field for digital marketers, who will need to focus on providing really engaging content if they want to have an impact on their target audience without being constrained by ideological restrictions. Moreover, the new guidelines would prohibit platform providers from gathering data about their customers without their permission. Marketers will find it much more difficult to target advertising and provide personalised user experiences as a result of this.
According to a digital marketing agency in Kolkata, in any event, the reduced influence of Meta and Twitter will likely alter the digital marketing scene in 2023. Brands might establish stronger relationships by using authenticity, new platforms, and free speech rules.
