Back in the day, we used to watch television, listen to the radio and read newspapers and magazines. During these periods, businesses would gain marketing mileage by spending their resources on ad placements. Visibility depended on the rates they paid different publications or networks. If they wanted more mileage, they were supposed to pay more. In our modern world, marketing and brand have gone to a new level.
Marketing success is determined not by the marketing budget but by the relevance of the message. The higher the relevancy and quality of your content, the more you can enhance the engagement of your target audience. For example, if you are a personal trainer marketing on social media, you want to make sure the content is relevant to the types of clients you want to attract. The more your target market is engaged, the greater the chances of conversion and revenue generation. Marketing teams and businesses need to organize their resources to create quality content. You can easily determine the performance of your content by measuring it against the set KPIs. Let’s get started!
1. Web traffic
The majority of successful marketers use site traffic to measure their performance. There are different ways to look at your web traffic. If you are a beginner, you need to figure out where your traffic is coming from. Are users being referred to your content from other websites or platforms? Or are they reaching your content organically? As a student, you need to use the best dissertation writing service to find enough time to answer these questions. You need to know how people get to your website. When you figure this out, you’ll know which tools and methods to use to improve your performance. The best tool to use is Google Analytics.
2. Social sharing
Social sharing involves interactions between targeted customers and you together with your families, peers, friends, and acquaintances. Measuring the social sharing extent that has been generated by your content is one of the easiest ways to create readership and have more loyal followers. When interaction and engagement increase, the chances of generating conversions also increase.
Measuring social sharing will help you figure out the kind of content that you are supposed to share. You’ll have a deeper understanding of your content and its impact on social media users. The more shares and likes your content gets, the higher the likelihood of it going viral, creating brand awareness, and generating sales.
3. User behavior
User behavior metrics don’t inform much on their own. When it’s coupled with metrics such as traffic performance, it can provide marketers with insight into content performance and reader engagement. While using Google Analytics, you should keep an eye on:
- Bounce rate
- Time on page
- Returning and new visitors
You should use these metrics to support your content performance story. For instance, you can determine if your articles match the intent of searchers based on the number of organic users and the amount of time they spend on your site.
Apart from user behavior and traffic, you need to look at the impressions and click-through rate in your Google Search Console. This will help you figure out whether the keywords that you use in your content translate to impressions and more clicks.
While this metric won’t give you the entire picture of your performance alone, it will let you know whether your content is performing well. Your Google Search Console will help you know and review the queries that are linked to your page so that you can improve your website’s performance.
5. Keyword rankings
You should ensure that you track your most important keywords and review rankings regularly. You’ll need to seek online assignment help to complete your assignments on time and conduct keyword research to figure out the priority keyword targets. You should consider using SEMrush to track and rank your keywords. Ranking improvements help in communicating the performance of your content program especially if they have a high value and are competitive. Proxyrack can also help you track rankings in locations around the world.
6. Lead generation
One of the main reasons why people invest their time and other precious resources in digital marketing tools is to generate sales or leads. It’s usually a challenge to measure the success of your lead generation efforts. However, knowing this will give you an insight into how successful your content marketing efforts are.
Lead generation usually occurs when users perform actions such as downloading your eBook or providing their contact information to access a video. Since this is usually done through web forms, you can improve them by including a trackable script that will enable you to view the number of web visitors who accessed your page and performed an action.
The best and most accurate way to measure your content marketing success is in terms of sales. You need to know how much traffic you can convert into paying customers using your content. Whether you process orders directly online or have an automated online payment service, you can track sales information together with other valuable insights that will help you improve your sales and brand.
Your ability to measure your content marketing success is determined by the responses you’ll get after using these metrics. Once you have accurate information, you’ll make adjustments that will eventually generate the results that you want.