Creating and publishing useful content for your audience is an effective marketing tool. The audience begins to appreciate you for making their life easier: informing, giving advice, helping with the choice, explaining how to get the best result with less effort, in the end - entertaining. The name of the company is more often heard, and tomorrow your reader turns into a client. This is how loyalty is formed!
Content comes in a variety of formats. In this article, we will take a step-by-step look at how to write an article one that will bring many readers without advertising. That is, meeting the requirements of SEO! Compliance with the rules of search engine optimization will help bring the site to the top positions of the issue and, as a result, tell more potential customers about you.
So, let’s look at 7 unique steps on how to write an article and make it readable!
Step 0: Think!
First you need to understand one thing: you can only write when you have something to say. There is? Then act.
Step 1: Determine the topic of the article!
Think about the challenges your target audience is facing. Earlier we wrote how to analyse it, use the instructions. Each problem of Central Asia is a potential topic. Make a list and for each item answer the question: “Will the reader be able to apply the information received?” Yes, it's a good topic. No - forget about it and don't regret it.
For example, you manage a large industrial enterprise, and you always receive increased attention from the point of view of environmental safety. A series of articles can be published on this topic: tell what requirements a company needs to comply with, how to choose high-quality equipment, explain how a workshop should work, and back it up with your own examples.
Step 2: Look at what has already been done before you!
There is no point in repeating and then write an article that many have already read. Only unique content is interesting. If you are writing on a popular topic, diversify it with examples from your practice, point out the nuances and refer to your experience more often.
Step 3: Think about the structure!
The main task is to write the most complete article so that the reader does not have a feeling of understatement and he does not use Google to look for additional information from other sources.
At this stage, determine the pool of questions that need to be answered in the text, and the sequence in which you will reveal the topic.
Step 4: Start writing!
Here are some things to keep in mind when preparing materials:
1. Volume of text
For promotion in search engines, voluminous texts (long-reads) are well suited- for 10-15 thousand characters. You can put all the necessary information into a long-read without “water” and not forget anything. There is no point in writing much more if you are not a famous author or your work is not original research.
Copying someone else's content is dishonourable and in any case will affect promotion in search engines. Uniqueness must be at least 90%. You can check your article uniqueness using many plagiarism tools available on the internet. However, the accuracy of each tool might be different!
Use the Ahrefs word search service or Keyword Planner to check popular queries on your topic. Take a look at the site of competitors, pay attention to the headings and highlighted words. Look at the search engine hints that come up when you type in a query. Write down the words, analyse and include them in the text. Also use this data to write the title.
The text should contain terms and specific niche words, but they should be understandable to the reader. If your article is intended for an audience that does not know the meaning of the term, decipher it.
In an article, it is better to use an appeal to the reader: you, by you, if you have, etc. But there is no need to resort to the wording "I think", "I think" and the like, if this is not someone's quote or a story about their experience.
The article should not contain "empty" phrases and words. You need to write to the point, specifically. No one is interested in reading sentences that don't make sense.
"Water" is considered introductory constructions, repetitions, tautology, artistic techniques, excessive evaluative vocabulary. Try to cross them out of the text. If the meaning hasn't changed, you didn't need them.
Step 5: Take a walk!
Seriously! You need to put the article aside and be distracted for a few hours or at least half an hour. Do something else. Taking a break will help you look at your work with fresh eyes.
Step 6: Go back and fix anything you don't like!
Even if you thought everything was perfect before, you will find something to fix. Grammar errors, punctuation marks, phrases and sentences that you can do without, words that you can improve, meanings that you can add, links that are missing.
Let a colleague read the article, or rather a friend who is part of the target audience of the article. Let him summarize whether everything was clear to him, whether there were any significant issues and untouched points. Make changes according to the comments. Take a look at literacy again.
Step 7: Done!
Content has been completed. Then it can be published on the site and distributed.
The Bottom Line
So, these were the 7 efficient steps on how to write an article that is perfectly readable to the audience as well as to the search engines. We hope you liked these steps and would use them as a leverage for your next content piece. Also, we can assure you that if you use these techniques, not only would your articles become more readable, they would rank high as well!