Email marketing is one of the most vital tools in your arsenal if you're an eCommerce brand. It's simple, it's cost-effective, and it can be an incredibly powerful way to connect with your customers.
But what is email marketing exactly? And what can it do for your business?
Email marketing is an effective marketing tool that can help you market your eCommerce business and reach out to new customers. Email marketing strategies have evolved over time, but the fundamentals remain the same: provide value, develop relationships, and build trust with your readers through compelling content. To help you choose the best email marketing software for your business needs, we have compiled a list of the best email marketing tools that you could use to grow your business.
You can also use email marketing to track customer behavior on your site and identify opportunities for improvement; this will help you drive more sales by targeting people at the right time in their buying journey. Here’s what it can do for you, in detail:
Drive more sales
Email marketing is a great way to drive traffic to your website. You can use email marketing to send people back to your site after they’ve had an offline interaction with you.
For example, let’s say someone picks up one of your products in-store and decides they want more information about it. If you have an email list that includes those customers, you could send them an email with a link back to your online store so they can learn more about the product and buy it if they like what they see.
Or maybe someone calls you for help with their purchase but isn't able to complete their order over the phone. Send them an email when their shipment arrives at their house, encouraging them to take advantage of the discount code included in their original order confirmation or reminding them that there’s still time left before the promotion ends if they want any other specific items on sale now through any date. Then include another link so it's easy for customers who don't remember how much money they spent previously!
Increase your brand exposure
Email marketing is a fantastic way to increase your brand exposure. It lets you get your brand in front of more people, and you can target specific groups of people looking for what you’re selling.
You can also use email marketing to get customers to buy from you again, or even recommend the store to their friends!
Get new customers
Email marketing is a great way to reach out to new customers. You can use email marketing as a strategy for lead generation, especially if you're doing it in tandem with other digital marketing efforts like paid ads or social media marketing.
An email is also a great tool for engaging with existing customers who are interested in what you have to offer but haven't yet purchased from your business, so consider using email to keep them up-to-date on what's going on at your company—from special events and promotions to product launches and new collections.
Retain current customers
Email marketing is a great way to keep your customers happy, and it’s one of the best ways you can use email marketing for eCommerce. We’ve talked about how important it is to retain your current customers, and we want to show you how email marketing can help with that.
Email marketing is a great way to reward your existing customers for their loyalty.
It will also keep them happy by staying in contact with them regularly and making sure that they know about your latest offers or new products or services that might interest them.
You can send emails on certain days of the week or month depending on what works best for you. Some companies send out weekly newsletters while others prefer monthly newsletters since these are usually longer and more detailed than weekly ones; however, there are no strict rules here so decide what works best for your company based on what type of business model it has been created around
Build trust and relationships with customers
Email marketing is a great way to build trust and relationships with customers. When you use email marketing, you can automate your business processes and save time on manual tasks that are usually very tedious. For example, you can use an autoresponder service like MailChimp to automatically send out welcome emails to new subscribers who sign up for your newsletters. This will help increase the number of people who subscribe to your newsletter list because they feel appreciated and valued by getting a personal message right away when they sign up for it.
Email marketing also helps strengthen customer relationships by allowing businesses to send out promotional offers or interesting content that their subscribers might find useful. It’s important for companies to have strong relationships with their customers because they rely on these individuals more than anything else when it comes down to finding new clients through referrals or word-of-mouth advertising campaigns (WOMA).
Develop a personal bond with your customers
The email marketing strategy that you develop should be focused on the customer. You can do this by personalizing your emails and creating a customer profile. Here are some ways to get started:
Personalize Email Subject Lines
Personalized subject lines make customers feel like they're receiving an email specifically addressed to them, which increases the chances of them opening it. To create personalized subject lines, you'll need a customer list that includes their first name and last name (or a nickname).
Create a Customer Profile
Create an account on MailChimp and use the API integration feature to pull in all of your customer data into one place so that you have easy access to it when building out your email marketing campaigns (you'll need API keys from MailChimp).
Send Targeted Emails Using Your Customer’s Name in the Body Copy
Provide value to your subscribers
One of the most important things you can do is provide value to your subscribers. Most people are tired of seeing a newsletter with no real information that they can use. Instead, give them something relevant and interesting so they will be more likely to read and open your email. You can provide useful information such as how-tos or tips on making the most out of the products or services you sell. You could also offer discounts and coupons for their birthday month or for being a long-time customer (just don't bombard them with these offers).
Refine your marketing strategies
After you've learned what's going on in your industry, the next step is to do some research about your target audience. It's important to understand who they are and what they want. This can include conducting surveys, focus groups, or interviews with existing customers as well as getting feedback from other sources like social media channels. Once you know what makes them tick, it will be easier for you to tailor your emails toward their needs.
Reach people at the right time, in the right place
Email marketing is a way to reach people at the right time and in the right place. You can send emails to your customers when they’re most likely to be interested in what you have to say, and you can deliver those emails directly into their inboxes instead of being lost among dozens of other messages.
Engage with people who have abandoned the shopping cart or have only browsed on your site.
Email marketing can help you engage with people who have abandoned the shopping cart or have only browsed on your site. These are people who are interested in your products, but for some reason, they didn't buy. You can use email marketing to re-engage these people by offering them an incentive to come back to complete a purchase at a later date.
In addition, email marketing allows you to stay in touch with customers and keep them up-to-date on new products, special offers, and more.
Re-engage inactive subscribers.
Some of your subscribers might be inactive. They haven’t opened an email from you in a while, or they may have unsubscribed because they don’t want to hear from you anymore. If these subscribers are still on your list and haven’t been removed by the unsubscribe process, consider reaching out again to re-engage them.
Use their name: The first thing that many people do when reading an email is scroll down through it to see which products are being promoted. If there are no names mentioned in the text, then it will seem impersonal and cold. The same goes for subject lines; try using “Hello [insert name],” instead of just “Hello!”
A cost-effective way to market products.
Email marketing is one of the most cost-effective ways to market your products, especially when compared with other marketing channels. You can reach a large audience at a fraction of the cost, and you can do it without having to spend lots of money on advertising or hiring an expensive sales force. For example, if you want to advertise on Google or Facebook, you’ll need to pay for ad space in order for your ads to be seen by those audiences. If you want people to see them enough times that they actually click through and buy something from your website, then chances are good this will cost thousands or even tens of thousands per month! Email marketing allows eCommerce brands (and any other type of business) access directly into their customers’ inboxes at no extra charge!
Email marketing also lets companies send out promotions on products for free–which means more potential customers seeing these deals than if they were being advertised elsewhere like television commercials or even print collateral like flyers or pamphlets would provide."
Email marketing is a great way to reach your target audience and get new customers. It’s also a great way to build relationships with existing customers, and it can help you retain current customers by providing them with the information they want or need.
Conclusion
Email marketing has so many benefits and it should be a part of any eCommerce company's marketing strategy and overall business plan. Email marketing can help a business grow, improve customer relationships and increase sales.
