Social Media Trends in 2023
What will be the social media trends 2023? While the social media trends for 2022 revolved around TikTok and social commerce, as we look ahead to 2023 and beyond, we can already see a shift in the things brands need to consider when developing their strategy. in social networks.
What remains true is that social media continues to be one of the most important platforms for engaging potential customers.
Research conducted in early 2022 confirms that 84% of consumers turn to their favorite social networks for inspiration before making a purchase, so investing in a social media presence remains critical to business success.
Now, let's take a look at the social media trends we'll be seeing more of in 2023…
Social commerce as a sales platform.
For example, people are more willing to buy things through social media features, such as Instagram posts tagging products with their prices, leading to a kind of eCommerce within the platform ( Instagram Shopping ) and products advertised through campaigns on social networks.
Also, Facebook Messenger has a bigger role than ever in customer service and shopping.
According to Forbes magazine, experts say that the trend of social networks continuing to focus on growing social selling will increase rapidly.
This is something where China was ahead before 2020, but Europe is expected to continue to close the gap.
Short-form video content will continue to boom
Video content has been at the forefront of the digital marketing world for years, but its importance has only grown with time.
According to HubSpot, 70% of Internet users watch videos online every week.
This shows that video is still one of the big trends in social media.
More and more users are used to watching videos in short vertical format, so this content format should already be considered an integral part of any marketing strategy on social networks, because it allows brands to reach more audiences than ever before in less time. (and with less money).
And while YouTube Shorts is an expansion of an existing platform, the popularity of TikTok has definitely become the big driver for this video format. Also check Descargar videos de Facebook
Rise of the creator economy
This concept of the creator economy is not new. In fact, it was the rise of influencer marketing that helped create the concept of paid endorsements.
Before, social media content creators posted content to be famous or to maintain their network. The monetization options were minimal at best.
The investment in influencer marketing has grown to the point that some companies dedicate a large part of their marketing budget to it. Furthermore, even influencers with relatively small subscriber bases are now part of the marketing scene.
This trend has continued: as brands are hungry for more content, content creators are finding new ways to monetize their followers, including creating courses and NFTs.
Content is no longer so much about a hobby or a means to gain exposure. Increasingly, content creation is a monetized activity and even a full-time job.
Authenticity 2.0
One of the most used words on social media (although not without cause) is authenticity.
Authentic content, real-time sharing, personalities and bodies that social media users can identify with have become not just an expectation, but a demand.
By 2023 and beyond, consumer appetite for authenticity – from both a brand and creator standpoint – is going to run even deeper.
With the popularity of TikTok and the even more impromptu BeReal , audiences are showing a preference for content that eschews polished profiles in favor of real-life, in-the-moment documentation.
If we talk about it, BeReal is currently in the top ranks of free apps on the US and European App Store, and has gained tremendous popularity in the past 6 months.
Advertising on social networks will continue to increase
This trend has been increasing since brands understand that it is the fastest way to obtain conversion results on social networks.
Especially since Facebook and later Instagram have put organic content for brands at a disadvantage.
Social media ad spending has been rising steadily for many years, and marketers expect the trend to continue for the long term. Brands that don't advertise on social media today are missing out on a lot of potential revenue.
According to Hootsuite, more than 40% of brands on social media indicated that declining organic reach and the need to spend more on paid advertising were their biggest challenges.
With many businesses not getting the organic reach they used to, those with budgets will increase ad spend to combat it. Competitors are likely to be forced to follow suit in an attempt to regain market share. Now is the time to brush up on your advertising skills or hire a professional.
TikTok will continue to grow as a social media marketing platform
To understand this trend, just look at the statistics:
One fifth of Generation Z (people between the ages of 10 and 25) spend more than five hours a day on TikTok.
A 2021 survey revealed that TikTok videos are extremely effective for brands that want to market their products to Gen Z.
Market predictions show that TikTok's ad revenue will surpass YouTube's by 2024. Estimates show TikTok will rake in more than $11 billion in US ad revenue that year.
The platform has also experienced a huge leap in effectiveness, according to marketers.
In 2021, only 3% of marketers said it was the most effective platform for achieving their business goals. By 2022, that number has skyrocketed 700%, with 24% saying the platform was the most effective.
Audio as a new format reaches Social Networks
In the coming months, social media platforms hope to capitalize on users' willingness to consume audio content.
So-called “social audio” represents an opportunity for social connection and empathy, without the drawbacks of video and text.
This all stems from the rise in popularity of podcasts as one of the 2023 marketing trends and the increasing use of social platforms that integrate social audio features.
One of these is Discord, which during the peak of the pandemic, gained more than 140 million monthly active users.
The big social networks are also rolling out their own audio-focused platforms.
Twitter has voice tweeting and Twitter Spaces that allow users to create live conversations with other users.
Facebook is making new audio creation tools. This will allow users to create Soundbites, short audio clips, and launch Live Audio Rooms.
Using “less popular” platforms like Pinterest, LinkedIn, and Snapchat
While some have focused on Facebook, Instagram, and TikTok, there is also renewed interest in other social networks like Pinterest, LinkedIn, and Snapchat.
In other words, video and images aren't the only types of content that are benefiting from recent social media trends. Also, the size of the social network does not make as much of a difference as before.
Pinterest experienced tremendous growth during COVID. In fact, they added more than 26 million users.
Organic engagement on LinkedIn seems to be alive: With the need to move much of professional networking online, it's no wonder people are spending more time on LinkedIn.
Lastly, Snapchat is quickly becoming the second favorite messaging platform for Gen Z and it's not going away. However, for a time he had problems, since other social networks approached him. Snapchat's utility for messaging, however, has helped reverse its fortunes.
