Do you plan to launch your software product in a foreign market? Then, you should consider localizing it. Software localization is already a massive market with healthy annual growth. Per reports, it was valued at USD 4-5 billion in the beginning of this decade. But with regional internet users outgrowing the English ones, and the growing need for personalization, it is projected to surpass the USD 6 billion mark by this decade end! But why should you localize your software? Let’s look at some of the most common advantages of software localization.

5 Benefits of Software Localization for Globalization

  1. Better Engagement

Language is one of the pillars of localization and is a unique medium for building connections. Users would feel delighted when the software product speaks their language, understands it, and responds to their queries. Besides, factors like cultural correctness and technical accuracy will further help create better engagement. Users would want to use such software more than unilingual or non-localized ones.

  1. Broadened Outreach

Localizing your software to meet the linguistic and cultural of a particular target audience enables you to broaden your outreach. It allows you to step out of your native business territory and set a foothold on foreign soil, thus increasing the geographical scope of your business. Furthermore, localizing it to suit multiple cultures and target audiences can help you capture a larger market share.

  1. Enhanced Product Understanding

Another significant benefit of localizing your software is allowing your users to improve their understanding of your product or offerings. For instance, an accounting software product, when localized to meet the business needs of tier 2 and tier 3 markets, can help the users understand the product and its content better. They’ll be able to use it more effectively and optimize its use for their business.

  1. Increased Trust

An enhanced product understanding is followed by increased trust. While having your software product speak your user’s language, enabling users to have a better account of your offerings and the product in its entirety can help instill a feeling of trust. It can create a positive sentiment about your product in the market. Companies will want to integrate it into their ecosystem, and users will love using it!

  1. Competitive Advantage

Your competitors may have a product similar to yours. But have they localized their product to engage prospects across other markets? If they haven’t, and if you invest time, effort, and resources in doing it, you will surely gain a competitive advantage.

While allowing users an option to choose their regional language, localizing the software product will provide them with a localized look and feel and deliver a genuinely personalized experience. As a result, local users will engage with it better, and that’s where you will earn a competitive edge!

Amplify your efforts to capture new markets with Filose's software localization services. The company’s expertise in 100+ Indian and foreign languages and a team of software localization, domain, and cultural experts help it deliver accurate and effective software localization solutions. Write to sales@filose.com to know more.