The Complete SEO Guide for Beginners

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

In fact, SEO can and should involve other disciplines within digital marketing, including:

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

When it comes to SEO for Google, keyword research should be your first step. That’s because you want to optimize your content around keywords that people type into Google.

And when you optimize your webpages around those exact search queries, you can rank your blog posts and landing pages for those terms.

Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list.

Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. Long tail terms don’t get a ton of search volume. But they’re less competitive. So you have a better chance of ranking #1.

Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO.