Hosting an event is indeed a brainstorming job, but more than that another task that demands calculations and too much brainstorming is calculating the success of the event. The calculation of an event’s success is not an easy job. It requires the organizers to have an in-depth knowledge of the KPIs and the Key Performance Indicators. 

There are several KPIs that the organizers can undertake to measure the success of their events. In this blog, we will talk about those online event KPIs. So, without any further ado, let us jump into the blog and learn more about these KPIs. 

  • Number of Check-Ins

The first and most significant online event KPI to measure the success of the online event is the number of check-ins at the event. One can compare the number of registrants with the number of people who finally made it to the event. While one would always wish all the registrants to make it to the event; however, it is not always the case. As many as 2000 virtual events were analyzed. It was concluded that these events have attendee conversion rates of more than 50%. It is a pretty impressive figure, considering that more than 80% of events hosted online are free. 

Now that you know the number of check-ins, you can calculate the difference between those who registered for the event and those who attended the event. If you see a huge difference between both numbers, you need to introspect about your strategies and where you went wrong. 

  • Survey

If you wish to know how your event went, the best thing to do is to ask your attendees about their experience of the event. There’s no better way to directly ask the attendees if they liked the event or not. It will refrain you from making assumptions and indulging in complicated calculations. To do so, you can conduct surveys and ask questions to your attendees related to their experiences of the event. Not only this, but you can also conduct surveys before and during the event, depending on your needs and requirements. In a pre-event survey, you can ask the registrants about their expectations from the event. When you are curating your survey form, you should also take into account the questions that will let people express what they feel about the things that are working well and the things that aren’t. 

  • Net Promoter Score

The next online event KPI that you should consider to calculate how your event did is by calculating the Net Promoter Score ( NPS). It asks one simple question to the participants that are on a scale of 1-10, how likely are you to recommend this event to your friends and in your circle? Various scores decide how people will promote your event. For example, if you get 9-10 scores, these people will promote your event and are considered your loyal employees. Those who will score you 7-8 will promote your event but will still be considered vulnerable to the offerings that offer you more. And those who have given you a score between 0-6 will have a risk of damaging your event and brand image through their negative reviews. These people are known as detractors. 

  • Number of Messages Sent

Moving on, the next factor that you can consider to decide the success of your event is the number of messages sent during the duration of the event. It will tell if the networking and engagement tools you have offered to your audience are sufficient or not. Taking this factor into consideration will help you know how efficiently and effectively the participants have utilized your networking tools. Also, developing connections and network building is an important factor of any event. Hence, knowing the utilization rates of your networking tools and features will depict the kind of network building your attendees have done in your event. 

  • Analytics

One of the easiest and most impactful factors that can help you decide the success of your online event is event analytics. There are several online meeting platforms that offer users live analytics. It efficiently help the organizers quantify the success of the entire event and all the strategies. The live analytics tool helps the organizers know the ratings of their overall strategies and the feedback. Not only this, but with this tool, they can also know the number of attendees who attended one particular session. You can also know the view duration on average. Also, get the number of people who connected with other participants, sponsors, and exhibitors during the entire event. These analytics will help you determine if your event will be a success or not. Quantifying the strategies will help you make the strategies for your upcoming events and plan the upcoming events. 

  • Social Media Mentions

The next factor that will help you know if your event was a success or not is social media mentions. You can know and calculate how many mentions your event got on various social media platforms. We all know mentioning something on your social media handles is giving a direct shout-out to that brand. Hence, if you wish more people to post about your event and talk about it, you can curate your own hashtag and a social media handle. Also, once the event gets over, you can calculate the number of people who mentioned you and your hashtag in their social media posts. The number of posts is directly proportional to how popular your event got across social media platforms. 

Planning and hosting an event is one thing and calculating and quantifying its success is completely another. As the name derives, the purpose of KPIs is to measure the performance of your strategies. Also, one can conclude the success of your online event. The KPIs we have talked about are a few of the most popular and critical KPIs. One can use it to measure the success of the online event. You can use these metrics to know if your event is on the success track. Also, you can know if it needs more planning and brainstorming in its next edition.