YouTube Statistics

Here are some useful data to help you understand why YouTube is such an excellent platform for music promotion before we get into how:

With more than one billion users, YouTube is the second-largest site and search engine in the world.

Every day, one billion hours of video are watched on YouTube.

On mobile, YouTube reaches more people between the ages of 18 and 49 than any TV channel or cable network.

In the US, YouTube has a greater audience among adults 18 to 34 than any TV network.

300 hours of footage are uploaded every minute to the channel, which has over one billion unique viewers each month.

The ability to share videos on YouTube makes it one of the biggest social media platforms. So you can do music promotion using YouYube.

The most astounding part is that this internet powerhouse shows no signs of slowing down, which pretty much proves that online video viewing is a favourite pastime for people of all ages and from all corners of the globe.

Your target market is on YouTube, so using this platform for music promotion effectively can increase your viewership, boost your revenue, and help you increase your bottom line.

How to Advertise Your Business on YouTube

Although it's one thing to write an update and produce or find images on Google, YouTube can take more time than other social media platforms. Another is to make videos on a regular basis.

The good news is that with so much new technology at our disposal, creating videos is simpler than ever. But first, let's talk about strategy before we go to this practical phase.

You must first establish your goals for using YouTube and video marketing before you can begin. What precisely are your goals for music promotion? For instance:

  • Increase brand engagement and recognition.
  • drive more conversions and leads.
  • Bring in more visitors to your website.
  • Boost sales.
  • Develop your expertise in the area.
  • New channels of communication with your audience should be established.
  • By identifying your objectives, you can make the best videos for your channel and see results more quickly.

What kinds of videos are you able to make?

Knowing precisely what kind of video to create and how to accomplish it is one of the first challenges businesses and professionals that use YouTube to advertise their business confront.

Knowing that making high-quality videos is no longer as challenging will reassure you and help you get started. In certain circumstances, you don't even need a professional camera.

There are several alternatives for the different stages of the sales funnel when it comes to the kinds of videos you can make:

Funnel's apex

The top of the funnel, which piques your interest in what you have to offer, is known as the consumer awareness phase.

The buyer isn't interested in purchasing at this point, so steer clear of the sales pitch and concentrate on giving pertinent information.

To do music promotion, watch the following kinds of videos:

  • presenting and evaluating business news.
  • interviews with thought leaders and influencers in your niche.
  • Advice on how to resolve a dilemma that affects your industry.

The centre of the funnel

Once you've gained their attention and they know your company exists, you can use video to cultivate those potential leads further and establish a rapport with them.

Now is the time to start demonstrating how your subject may assist your client in resolving their issue.

Here are some suggestions for now:

  • tutorials and how-to videos (people love how-to videos on YouTube).
  • Examples of success stories and positive consumer feedback involving your subject.
  • animated videos that explain and show off your subject.

The base of the funnel

At this point, you should speak openly about your company's subject as well as all the advantages it may provide customers.

Show your prospect that you have the greatest option for him at this point

  • Institutional videos displaying your business and its guiding principles.
  • advantages that set your product or service apart from the competitors.
  • Give a free trial, a deal, a product bundle, etc.

Instruments for producing video content

As we previously discussed, there are many tools available on the internet for creating and editing videos for music promotion with scenes, audio, and many other features, making high-quality video creation more accessible than ever.

You can now make almost any kind of video without leaving your house or employing a crew, including instructional, stop-motion, animated, and live videos.

For this, there are some excellent software choices, including:

  • Windows Movie Maker is a straightforward, user-friendly software. Implementing cuts, transitions, and effects in only a few steps.
  • Filmora: To produce and edit videos, many YouTubers turn to this efficient program that is free and has good resources.
  • Vyond: excellent for making animated videos. Although it costs money, anyone who is interested can sign up for a free trial.