If you're a TikTok brand or business owner, tracking the analytics of your profile is essential. It will help you to create better content that satisfies users' needs.

The key metrics that you need to track are video views, followers, and engagement. These can be accessed with ease by upgrading your standard account to a business account.

1. Video views

TikTok analytics are a great tool for gauging your video content’s performance. The first metric to look at is the number of views your videos have received on the platform.

This metric is important for determining whether or not your content is getting the attention it deserves. It also allows you to determine if you’re seeing a consistent return on your investment.

However, this metric is not all-encompassing and can only tell you how many times your video has been viewed. If your view count is decreasing, this may be a sign that you need to change up your content or invest more time in creating new videos.

Another metric that you should pay close attention to is your followers. This data can help you gauge if your TikTok content is attracting the attention it needs. It’s also useful to know your audience’s demographics so that you can tailor your content accordingly.

2. Followers

TikTok is one of the fastest growing social media platforms in the world. With more than 800 million monthly active users, it’s critical for brands to track and measure their performance on the platform.

To do this, you need a TikTok analytics tracker that gives you access to key metrics like video views, follower count, engagement rate, and conversions. Luckily, there are a few different options to choose from.

Regardless of which one you choose, there are certain TikTok analytics that you should always track to ensure your content is engaging with your audience and supporting your growth.

The overview tab reveals your total video and profile views, as well as your followers over a given date range (last 7, last 28, or a custom date). You can also view this data in the form of graphs, which help you to identify trends and measure growth.

3. Engagement

TikTok is a platform that's primarily about short-form video content and social interaction. However, it also offers brands and businesses a lot of opportunities to grow their brand awareness.

Keeping track of the key metrics on TikTok will help you understand how your efforts are paying off and make changes to optimize your strategy. It will also help you understand your audience and identify which videos are resonating with them.

One of the most important metrics to monitor on TikTok is engagement, as it reveals how much people are engaging with your content. It includes likes, comments and shares.

A positive engagement rate means your audience is loyal to you, which can be a crucial factor in achieving your goals on TikTok.

Another critical metric for any brand is followers growth, which assesses how much the number of followers has increased over a selected period. With Socialinsider's TikTok analytics, you'll be able to observe this metric and align it with your content to see whether it’s driving follower growth.

4. Conversions

TikTok analytics can be a great way to keep track of your content performance and learn about how your followers respond to it. This can help you make changes to your marketing strategy and ensure that your videos are relevant to your audience.

The overview tab in TikTok analytics is a good place to start. It gives you access to three key parts of data: Video views, Followers, and Profile Views.

You can also see how your videos perform against other brands on the platform. This can help you create content that’s tailored to your audience and will be more likely to convert viewers into followers.

Another important metric is views per follower. This is the average number of views that each follower gets on a single video.