Although it may seem to the casual onlooker that building a successful brand is an easy thing to do, in reality, it does take a lot of hard work and commitment. This is because, with a brand, you are looking to build a loyal customer base, and this relies on your products and services being of a certain standard throughout.
This is where most wannabes tend to fall down because they focus on promotion more than the product, and as soon as it lands on the customer's doorstep, dissatisfaction ensues. If you want to avoid this damaging and often final pitfall, you need to ensure that the product is one you would be proud to put your name on.
#1 Ensure the functionality of your products
Regardless of how well you market it, your products will have to be functional in order for your customers to use them. Solving a problem for the customer and making them useful will ensure that they are taken notice of, which, in turn, will cause interest, intrigue, and desirability. You can opt for a product that serves a single use, like a plant pot, or one that has a multitude of uses, like a plastic container.
#2 Target desirable design
The design will have to be eye-catching and unique to your brand. This will let your potential and current customers see at a glance the product is part of your range. Of course, it is not all about color and design; the product will also have to be tactile in order to make your customers want to touch and use it. This will also come in handy for those with limited vision, therefore increasing the accessibility of everything you sell.
#3 Insist on quality manufacturing methods
All of this is no good if it all falls to bits when it has been used just a few times, so you need to ensure that the product has quality built in from day one. This is not just about raw materials but also about manufacturing processes, as these are key to the longevity of everything you sell. For instance, if you were to choose to sell a rotomolded cooler Canada then you would know that these are created to the highest standard and would be something you would be proud to put your name on.
#4 Think about pricing
Finally, you need to look at the price. As you are building a brand, people are buying your name as much as the product, so you don't have to price yourself the same as similar products. This can often be a race to the bottom that you don't want to get involved in, and instead, you should be charging the premium price that your good name and product quality deserves. This goes from the first time you list it on whichever platform you choose to sell on, and ensure that your brand name goes before what the product actually is. This underlines the fact that the customer relationship is with you, and they are not just buying a generic item that they could get anywhere else.
