The world of search engine optimisation (SEO) is constantly evolving. What once was the sole province of web developers and marketers is now available to any business with a website. That’s because SEO Adelaide has evolved from the back-end work that only experts could do, into front-end digital strategies that can be used by anyone with an internet connection.
And one of the best ways to use SEO to your advantage? Paid search advertising—which involves buying ad space on Google, Facebook, or other sites for a price per click or impression—is one-way companies can attract new customers and grow their online presence.
Builds brand awareness
Paid search is an excellent way to build brand awareness. If you don't know the brand, you won't buy it. This is especially true for B2B products and services where customers may not have heard of you before.
Brand awareness is more than just a logo; it's about knowing what makes your company special and why your customers should buy from you instead of someone else.
Your website should reflect this by including specific information about what makes your product or service unique compared with other options available on the market today--and making that message clear through both text content as well as images (or videos).
Visibility in the SERP
Paid search can help you rank for more keywords.
How? Well, the best way to understand this is by example. Let's say you're selling mattresses on your website and want people who are looking for "best mattress" or "top rated mattresses" to find your site when they search those terms in Google.
If you have an SEO Adelaide strategy in place that focuses solely on gaining organic rankings for these phrases (through content, links and other factors), then it could take months before your site shows up in the SERP (search engine results page).
But if you also invest some money into paid ads that target those same terms, then suddenly those visitors will start seeing your ad at the top of their results!
Enhanced keyword research
Paid search is a great place to start your keyword research.
Keyword data can help you understand what your customers want, what they're looking for, and which terms are most likely to drive traffic to your website. This information will also be useful in determining whether or not it's worth investing more heavily in a particular keyword or industry.
Should you focus on SEO or PPC?
While SEO is a long-term strategy, PPC is a short-term strategy. Both are necessary to achieve your goals. If you want to rank on page 1 of Google and drive traffic from search engines, then you need both SEO and PPC.
The best way to use both of these tools together is by using them in conjunction with each other. You should have one goal in mind when doing this: improving rankings while driving sales through your website or landing page(s).
Conclusion
SEO and PPC are two very different strategies that can complement each other. While PPC is great for driving traffic to your website, SEO Adelaide helps you rank higher in organic search results. If you're looking at ways to improve your online presence, it may be worth considering both options!
