Top product reviews are a critical part of any online ecommerce business. They influence buying decisions and help build trust with potential customers. Here are a few tips on how to get the best reviews for your products.

Consumers actively seek visual content within reviews, especially for clothing and shoes (70%), consumer electronics and appliances (64%), and health and beauty (67%). This makes it important to include consistent, high-quality images in your product reviews.

CNET

CNET is the most popular consumer electronics review site, and for good reason. It offers a slick presentation and comprehensive reviews of all the latest tech gadgets. It also provides comparison articles that help consumers evaluate similar products and make the right decision.

The website also features interactive tools that improve user experience. These include a recommendation engine, a tech forum, and an expert Q&A section. It also includes a wide range of video content. Moreover, the website offers free software downloads and daily videos.

Aside from reviewing electronics, the CNET team also reviews everyday products like blenders and washing machines. Its how-to guides and videos are a lifeline for any person who has trouble with technology. These step-by-step instructions break down complicated processes into manageable steps that anyone can follow. The website is updated regularly and provides helpful tips for users. You can also find a list of the best deals from various stores on the CNET site.

Wirecutter

The New York Times-owned Wirecutter has a reputation for thorough, in-depth product reviews. The site compares items like cable modems, vacuum cleaners and even laundry detergents. Its staffers often buy or borrow products to test, and some stories depend on a lot of hands-on work. For example, one article recommended a meal kit delivery service and asked seven people from around the country to cook for four months.

Besides being comprehensive, the review site also takes into account factors like price, customer service, warranty terms and inventory levels. It also keeps tabs on when the products it recommends are on sale, which can save readers money.

After establishing themselves as a trusted resource, the team at Wirecutter needed to grow their user re-engagement. Fueled helped them implement Lists, a feature that allows users to save their favorite recommendations. We also enabled users to create profiles that track their favorite items and make it easy for them to view updates.

Byrdie

As a beauty publication, Byrdie takes its top product reviews seriously. The site uses a unique system called “Medically Reviewed by” to ensure that all advice is backed by science and evidence. The review board includes 20 physicians who are experts in dermatology, gynecology, and nutrition.

Byrdie also makes an effort to include diverse beauty products. For example, the website's review of the best teeth whitening products lists Native deodorant in a paper tube and tube-less crayon-style lipstick from Haus Labs. The website also features a number of products in bar form, such as the Hanahana Exfoliating Body Bar and Peach Moisturizing Hand and Body Bar.

The Byrdie team is also fearless in writing about contemporary, real-world issues that don't necessarily pertain to beauty (such as the Black Lives Matter movement or the 2020 election). While these topical articles may not neatly fit into SEO topic clusters and produce the same organic search results as more keyword-focused content, they help Byrdie build brand love and steal additional Google market share from competitors.