How to Use TikTok for Business
You've most likely heard of TikTok unless you've been living under a rock for a few months. It isn't just a bunch of nonsense. More than 800 million monthly active users utilize this social media or video-sharing social network app. It's been downloaded over 1.5 billion times as well. Especially it is popular with teenagers. However, its user base is quickly expanding. Therefore, businesses looking to grow viral video content and engage with customers online should consider using it as a marketing platform. Before you use TikTok for marketing purposes, here's what you need to know:
How to use TikTok for Business?
TikTok for Business is a part of the platform that allows companies to promote themselves. Companies can use tools like interactive polls and hashtag challenges on social media platforms to boost participation. To expand their reach, businesses might use advertising choices.
TikTok used by Businesses
Businesses can use the TikTok ad platform or simply create video content that naturally attracts attention. TikTok ads appear between app videos and are often creative and formatted like regular TikTok videos. However, there are other options. Whichever you choose, you will most likely need to develop short, distinct content to stand out on the site. Many businesses can use a mix of organic and paid video posts.
Content Ideas Used for TikTok
TikTok is a naturally engaging video social media network that you can utilize to attract the clients you want. Here are a few ideas:
1. TikTok Hashtag Challenge
On TikTok, there are already a variety of hashtag challenges. When a user challenges others to create and share a specific form of content, they are tagged with a specialized hashtag. Many of today's challenges involve lip-syncing or dance routines. Brands can participate in existing challenges or launch their own.
2. Song Parodies
As we know that TikTok is known for its music videos. So, you may create videos for entertainment purposes only. Alternatively, you can edit the wording to make it more relevant to your brand.
3. Team Intro
According to Saadeh, we collaborated with a client for several days in the life of content. They just went around the staff, showing what they did in the day-to-day operations of a small business. It truly humanizes the business.
4. Product Demonstrations
Demonstrate how your product works to your consumers. A textile company, for example, can demonstrate how easy it is to assemble its products.
5. Before and After Videos
This type of video would show how your product or service may change people's lives. A makeup firm, for example, may demonstrate a rapid makeover with its goods.
6. Use Unique Stories
You can use TikTok to communicate any quick facts or stories that differentiate your company.
"It can even be as basic as stating 'here's the office dog' or 'here's the crew performing highway cleanup,'" Saadeh says. Telling micro-stories is all it takes.
Advertising on TikTok
Here are some advertising options businesses can use on TikTok:
1. Hashtag Challenge Ad
Create a hashtag challenge for this ad style, as described above. So you can pay to have it featured on the TikTok discovery page, which increases the chances of users seeing and interacting with it.
2. Native Ads
Native ads appear in the user feed and look like regular TikTok videos. These ads are identical to those found on other platforms and create a unified experience.
3. Brand Takeovers Ad
Brand takeovers advertisements may be of interest to those looking to draw attention to a campaign. When consumers open their TikTok app, these graphics emerge. They appear for a few seconds to select people before directing them to a custom landing page.
4. Top View Ad
Top View ads, similar to brand takeover ads, display full-screen graphics and can lead to a landing page. However, instead of appearing instantly when the app is started, they display at the top of the For You page.
5. Branded Effect Ad
TikTok has a variety of effects that users can apply in their postings, such as stickers, lenses, and augmented reality filters. By adding their own branded graphics to these packages, a company can turn them into advertising. Other users, for example, can use a sticker with your brand or newline logo.
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