Did you know? Packaging has a significant impact on product marketing. If your product doesn't look and play the part, all your marketing efforts will doom to failure. You'd be surprised to know that custom display packaging has been in vogue since the 18th century. England and France were the first to introduce counter-display boxes. Supermarkets and retail stores prefer well-decorated and attractive boxes to grace their shelves. Thus, it's vital to create display packaging boxes that entice the user to buy the product.
Caption – Enhance point-of-sale conversions with custom display packages.
What is Display Packaging?
As the name implies, display packaging is the kind of packaging that will display your products in the best possible way. CPG brands usually use this kind of presentation as it allows them to show off their products without any distractions. Display packaging highlights the most critical aspects of a product. It allows the customer to view the details up-close and personally, leading to an effective marketing campaign.
The items on display are usually meant to be sold, right? Thus, they should look as good as they can. While the box or container of the product matters, how it looks on the shelves is equally essential.
One of the most significant benefits of custom display packaging is that it protects your product from damage at various stages of transit and shipping. For any reason, even if the display box gets damaged during transit, your customers will still receive a quality product.
Caption – An attractive point-of-sale design is enough to intrigue customers and encourages them to purchase
How to Create a Point-of-Sale Design that Appeals to Consumers?
Marketing is similar to saying, 'You can lead a horse to water, but you can't make him drink.'
You can do as much as possible to promote your brand, but if it gets lost in the noise during the point of purchase, your efforts will go in vain.
Therefore, you need to create a point-of-sale design that will appeal to your consumers. Just making it aesthetically or visually appealing isn't enough. You must go the extra mile in retail packaging to ensure your product stands out.
To trigger a consumer's impulse to buy, here's what you should be doing:
- Be bold
The point-of-sale design has to be something that catches and holds the eye. Thus, be bold. Use bright colours and attractive fonts to grab attention even from a distance. However, avoid too much text, which can create clutter in your display box.
- Choose a style that fits your brand and products.
Always remember, display box packaging isn't a one-size-fits-all deal. For example, a display box for nutrition bars would be different from cosmetics. When designing your display boxes, look for a style that fits your products—the more creative, the better.
Flat display boxes are the most common ones. Once you choose your style, think about what you want to put on the box besides the logo. You need to use patterns, designs and colours that capture your customer's eye. Consider whether you plan to stack the products horizontally or vertically when designing the box.
- Add value
Use your point-of-sale display to add value to a customer's buying journey. For example, ask yourself what value the customer would get from buying your product. You can communicate value by outlining the benefits of the purchase on the custom display box. While you don't necessarily have to mention the benefits, you can do so in an interactive way by putting a graph, statistic or a fun game. The goal is to make the entire shopping journey memorable for the customer.
Caption – Consider including inserts like these to organize your products in the display boxes.
- Consider inserts to create a sophisticated look.
As much as the design on the outside is important, how your products are displayed in the box is equally important. It's called a display box for a reason. If the products are haphazardly displayed, a customer may simply walk away. It also makes it hard for them to recognize the brand and puts all your design and marketing efforts in vain.
In such a case, inserts work best. You can get custom inserts for your display boxes to ensure the product is held well. It also makes it easy to transport your product within the retail store.
Display box packaging isn't just for cosmetics or nutrition bars; it's also apt for cookies, feminine care products, batteries and small electronics.
Designing a Product Catalogue for Point of Sale
A lot of people consider product catalogues to be updated. However, they're far from it and are an integral part of point-of-sale.
Product catalogues are versatile and valuable. If buyers need a reference during shopping, they can immediately refer to the product catalogue beside the display boxes. This also makes up for the absence of field marketers. They give the customer all the information they need about a product and improve the lead conversion rate.
Keep the following points in mind when designing a product catalogue for point-of-sale or retail.
- Consider your target audience
- Know your objective
- Develop a content message
- Remember brand consistency
- Include high-quality photographs and illustrations.
- Choose the right fonts
- Follow a systematic design architecture
- Include a call-to-action
- Post-designing, pay attention to paper quality, print quality and special effects.
Whether you plan to have a physical or digital product catalogue, ensure it is well-designed and suits your brand's reputation.
Conclusion
If you want the actual value of your product to stand out, you should create custom display boxes. It's a great way to tell a brand story, stimulate impulsive purchases and ensure your brand is presented in the best possible way. Based on your product type, you can choose from various product packaging display boxes, such as counter display boxes, floor display boxes, power wings, endcaps, etc.
