Some eCommerce trends are taking over the market. Here are some trending technologies in eCommerce.
- AR.
- Voice search.
- AI and machine learning.
- Personalization experiences.
- Big data
- Chatbots
- Headless eCommerce
- Sustainability
1. Augmented reality
Augmented reality (AR) is changing the way people shop. With AR technology, shoppers can see the item they're considering before they buy it, which helps them make a more informed decision. AR is especially helpful for industries like fashion and home decor where customers might not be able to see the product in person before buying it.
Soon enough, AR will become commonplace in eCommerce and social media platforms for businesses big and small. Companies like Facebook and Instagram are all beginning to use it for filters, effects, and shopping experiences. Expect an increase in adoption from brands across the board.
2. Voice search.
More and more people are using smart speakers and voice assistants to complete everyday tasks.
With smart speakers becoming increasingly popular in homes, voice search is being used more frequently to shop and order food online, as well as to keep one's life organized. Therefore, eCommerce businesses have a chance to capitalize on this trend by optimizing their keywords and content for voice search.
3. AI .
AI provides customers with automated and personalized shopping experiences. Based on data it collects on a customer's behavior, what they look for in products/services, and when they purchase items, AI creates a unique experience that cannot be replicated offline.
In the future, bots will be able to condolence people based on their moods and offer products that they may want or need. This will happen because people generally crave brands that care about them, so the artificial intelligence (AI) Brands use will be programmed to act accordingly. Although we have currently seen AIs learn from humans’ more negative behaviors on social media, it is very likely consumers will crave interaction with a bot that can empathize with them.
4. Personalization.
Artificial Intelligence (AI) allows businesses to provide their customers with personalized, custom shopping experiences. The data collected by AI is used to give buyers personalized product recommendations and detailed customer service.
Studies have shown that implementing personalized experiences can have a significant effect on revenue. By utilizing data more efficiently, brands will be able to provide shoppers with incredibly relevant experiences.
5. Big data.
Although eCommerce sites have been collecting consumers' personal data for some time now, many people are only just becoming aware of the risks this poses. As a result, experts are divided on how beneficial big data actually is, and what effect it has on personalized shopping experiences.
Personalization has slowly been gaining ground on the internet, and with the recent expansion of many tech giants, it seems likely that soon enough personalization will make its way onto even our doorbell cameras and thermostats. But don't worry, there will still be options to opt-out of this personalized treatment if you so desire.
6. Chatbots.
Much like an in-store sales associate, chatbots interact with online shoppers. Nowadays, shoppers want to find and purchase a product quickly and efficiently; if they can't, they get discouraged. Chatbots have the ability to prevent this from happening by answering questions and guiding users through the buying process-allowing businesses to make sales that would otherwise be lost.
Chatbots are becoming more intuitive, and I think this same sort of technology will be used for personal shopping assistant bots. Using data from previous purchases, these bots will become better at suggesting new products that you'll like-much in the same way Amazon offers suggestions for similar products.
7. Headless eCommerce.
Headless commerce provides e-commerce platforms the ability to be decoupled from frontend presentation layers. This means that eCommerce businesses can manage their online stores through API calls, rather than relying on a graphical user interface.
Headless commerce provides many benefits, such as the ability to personalize the shopping experience for each customer and to integrate with other systems more easily. However, it does have some drawbacks, such as the need for more technical expertise and the potential for a worse user experience.
Many businesses are adopting headless methods because of its increased backend flexibility, plus the added SEO benefits, content marketing applications and digital experience opportunities.
Headless gives us more power over the direction our content and customers go throughout checkout.
8. Sustainability.
Both businesses and consumers are gaining a better understanding of how our choices affect the environment. Because of this, people are beginning to think more carefully about where they spend their money, in order to minimize damage to the planet.
As a result, sustainable and eco-friendly products are becoming more popular. And, as people continue to learn about the importance of sustainability, this trend is only going to grow.
Various organizations are lessening their environmental footprint by scanning and storing documents electronically, using eco-friendly materials for packaging, and reusing supplies.
Digital strategy.
Of course, it's one thing to get potential customers to your site but an entirely different task to get them to convert. Today businesses are aiming to improve their conversion rates by optimizing their product pages. Multi-channel selling is also another way to scoop up conversions, whether through Facebook advertising or shopping ads on Google.
These days, there are more and more brands competing for the same attention. Facebook's algorithm favors video and motion-based creative that is likely to capture your audience's attention quickly. And customers are also increasingly impatient, demanding, and curious. Make sure you understand how to create high-performing ad creative that not only looks good but also drives conversions. Using these channels effectively is the best way to ensure your brand will be uniquely positioned to stand out in the ever-changing digital marketing landscape.
Final thoughts.
The retail landscape is changing rapidly, and businesses must adapt to survive. Big data, headless eCommerce, sustainability, and digital strategy are just a few of the trends that are currently reshaping the industry. By staying up-to-date on these trends, you can give your business the best chance possible to succeed in today's competitive market.
What other trends do you think are currently shaping the retail landscape? Let us know in the comments below!
