One of the best ways to spread a buzz about your business is by opting for influencer marketing. It is undoubtedly one of the best ways of digital marketing and you will be blessed with a good return on investment over a span of time. In fact, most entrepreneurs are slowly switching to social media marketing such as influencer marketing because of the benefits they come with. However, choosing the right influencer for your brand can be quite tricky. This is where agencies come to work as they curate campaigns, especially for you. In this blog, we are going to talk about the different types of influencers that you can hire for your business.

The influencers and their recommendations matter a lot to the common people and most of them refer to their fav celebs or influencers before making a purchasing decision.

Here are some of the types of influencers that you can choose from.

Influencers are popping up all over the place. However, there could be a few questions that might come to your mind before hiring an influencer for your brand.

Which influencer would be apt for your brand and marketing campaign? Does the idea of the influencer align with that of your brand? How will you come across the right influencer?

These are a few questions that can bother you. Let’s dig deep into the entire influencer marketing landscape.

Nano influencers: Nano influencers generally has about 1000 to 10,000 followers. The number of followers is comparatively lesser, but the engagement rate is very high. They generally work for local brands and are vocal advocates of various products they love. Their followers abide by their suggestions and product recommendations. They do have a very close relationship with their followers. If you have a small to medium-scale business and you do not have a huge budget, then nano influences are an economical option for you. If your product or services belong to a particular niche, then also nano influencers are a great way to start the campaign with.

Micro-influencers: You must have heard the term quite often. Micro-influencers are probably the most popular ones with a follower range of about 10K–100K followers.

They have a pretty large following and they’re very relatable to the followers. They also have a very engaged audience and cater to a particular niche. You must opt for them if you want an influencer with a high engagement rate and a particular target audience. You can use them when you want to generate focused leads. You can get in touch with an agency that can help you find micro-influencers or else get who already follow your page.

You can also search with the right hashtags that relate to your business or niche.

Macro influencers: With about 100K–1M followers, these influencers have a broader appeal. They are social media influencers and Internet-made celebrities. Some of them are also bloggers or podcasters. They have a huge audience base but they are not relatable to many of the common people.

However, they have a low engagement rate which is another factor to consider. Macro influencers help to create great awareness surrounding a brand. Generally, this service is availed by big brands. You can increase your engagement rates by hiring them. It can help you increase your brand’s reach and spread the word since they have a larger audience.

Mega influencers: Mega influencers generally have more than a million followers and they are typically celebrities. You need to have a flexible marketing budget to afford them. The audience attracted by mega influencers is huge and it is better to get in touch with an influencer marketing agency if you are looking to hire mega influencers.

Types of influencers based on content:

Now let us segregate the types of influences based on niche.

Gamers: Gaming influencers generally talk about game reviews, product reviews, tutorials, challenges, game walkthroughs, etc.

They usually stream their games on platforms like twitch and YouTube. They have millions of followers who are looking to improve their gameplay or just to gather gaming knowledge. Gaming influencers also represent a targeted niche that includes clothing, shoes, snacks, and protein shakes, vehicles, etc.

Sports and fitness: Another nice is sports and fitness which includes running, CrossFit, health, lifestyle and weight loss, yoga, etc. They also tend to endorse sports brands, food and drink brands, health and Wellness products, etc.

Bloggers or vloggers: These are 2 of the most popular type of influencers and they are generally macro and mega influences. They have a huge following on YouTube and TikTok. This type of influencer can help you create a buzz around your brand, drive website traffic, improve sales, etc. Photographers: Photography influencers fall under the mega category through micro-influencer categories. They generally get to promote brands that have their own lenses, cameras, and other accessories.

Travel: Travel is another broad niche. They generally offer travel tips and tricks, tie up with hotels and resorts, provides reviews on travel-related brands and recommend itineraries, etcetera.

Beauty influencers: It is said that about 43% of social media users follow beauty influencers. They promote beauty brands and cosmetic brands. They share how-tos, share tips, and tricks, provide product reviews, etc.

It can easily increase your beauty brand’s awareness and top line.

Fashion: Fashion is another broad category and fashion influencers focus on clothing, shoes, accessories, jewellery, watches, etcetera. They provide tips and tricks to style a particular outfit, product reviews, etcetera.

They also post haul videos which are trending these days.

Parenting influencers: Parenting influencers are popular these days as parents share their tips and tricks on being new parents, review products, share their successes and failures as a parent, etc. New parents relate to them and they have a substantial number of followers. In order to find the perfect influencer for your brand, we suggest you tie up with an agency that understands what you want.

You need to match the type of audience, the passion, the goals need to match, etc. To wrap it up, you need to keep your niche, brand personality, and budget in mind when you are trying to find the perfect influencer for your company. Stay away from fake influencers! Try to read the red flags.