Guest posting is a cheap and effective way to promote yourself and your business. Almost anyone can use it! However, in order to get the most out of it, you must follow a few rules and remember a few important points. Here's what you need to know to start right away and make an effective guest post.
What is Guest Posting?
Guest posting is a type of content exchange that benefits both the people who write the content and the people who read it. Guest bloggers find websites or blogs that are in their field of expertise and offer to write for them. It is posted on the blog of the person who owns the blog if that is okay with them.
The author's choice of hyperlink (a link back to their own blog, their company's website, their new advertising campaign, and so on) is always included in the article, as is the author's name!
Why is Guest Posting so Popular?
A mutually beneficial relationship can be formed between the author and the blog owner. This allows the author to get more traffic from people who are interested in their field while also giving the blog owner free high-quality content. Other times, it is not free. While some take money for posting, other site owners give money to people who write good content. Whether you're a novice or a seasoned pro, guest posting can help business owners in any field. When they get more attention, they can grow their audience and traffic.
Businesses can get more attention for new campaigns or product launches because of the publicity they get. Perhaps this is why guest posting has become so popular. According to BlogTyrant's Big Blogging Survey, 19.5 percent of bloggers say that backlinks from other websites are one of the three most important things for them to do in order to have a successful blogging career.
More than 13% of respondents say that even one connection from a "significant" site in their area is important for their professional success. The results of this method show how effective Search Engine Optimization is. In order to get a high search engine rating, you need to get a lot of links from high-quality websites. This will help your blog show up near the top of the first page of a Google search.
So, How can you Take Advantage from Guest Posting?
If you like the numbers and tables, you should give it a try! Below we have mentioned some amazing tips to get you started with guest posting!
1. Search for Guest Posting Opportunities
As a first step, you need to know where to look for opportunities to guest post. The first thing you should do before writing guest posts is find a platform that will accept and post them. In the whole plan, this is a very important part. But, what should you look for?
- Blogs and websites about your field or business
- Blogs and websites with a lot of people who might be interested in your company.
- Blogs and websites that get a lot of comments and shares on their articles and posts.
- Blogs and websites with active social media users who can help you spread your content.
Then, we'll figure out where to look for it. First, Google comes to mind! Doing searches that aren't relevant to what you do is a waste of time. Think of a specific phrase that is related to what you do and put it in the search. Try looking for the following search query results on Google:
- Your work related keyword + “guest post”
- Your work related keyword + “submit a guest post”
- Your work related keyword + “guest post guidelines”
2. Give a good thought in the Writing Process!
Once you've narrowed down your list of places to see, you should think about the next step in the process: writing your guest post. When someone wants to write a guest post on one of these sites, some have a more rigorous and competitive process.
The more well-known and well-established the website is, the more you will need to write a well-thought-out pitch in order to sell your story idea and get people to like and accept it. Do this to get ready:
- Check to see if the site's target audience is able enough to use it. Are they newcomers who need basic help in English that is easy to understand? Or are they already experts who want to learn more about the subject and get advice in an easy-to-follow way?
- On the target website, look into the demographics of the people you want to reach. Who are they? Industry employees or people who want to buy goods and services from the industry!
- Examine the kinds of things that are on your target website. There are a lot of ways to answer this question. Do they post short or long form content? Do they mostly give instructions or tutorials? Or are they more interested in industry news and their own stories?
3. Get down to Writing!
There are important things to know about the website where you are going to write. There's no doubt that the rules and ideals are different in different places. Some people might ask you to put pictures in your post, which is usually a good idea because pictures get more attention. However, some publishers may not allow you to use images and links in your post (yes, even non-promotional and high-quality ones).
After you've read the instructions, you might want to go back to the website and read the guest posts again. While you should always write unique, high-quality content, it is OK to base the length, tone, and subject of your article on guest posts that have been written for a certain website in order to get an idea of what they want. Your message should fit in with the rest of the group, but it should also be unique and useful.
It can be hard to finish all of your tasks when you only have a short amount of time to write an in-depth post. Regardless, always try to do your best in every situation. It's easy for them to share things, and they think it will help or entertain other people in some way.
4. Add an Effective Short Biography!
For new bloggers, this is especially important because not all site owners agree that a guest can use promotional links in their work. If you write a piece for a blog, you can usually add a short bio and a link to your own website or social media account with it. Many bloggers just put a link to their own blogs at the end of their posts.
If your main goal is to get high-quality backlinks, this is a good way to do it. If your goal is different, you should choose different links. There are many ways you can get more followers on social media. You can link to a platform of your choice and encourage people to follow you on these sites in a systematic way. If you want to sell a new service or product, you need to think outside the box.
The Bottom Line
Job done? You'd think so! Respond to any comments and thank the blog owner for having your piece on his or her site. This will help you build a good relationship with your audience and the owner, which will make it more likely that you'll write for this site or other ones in the future.
Of course, not every company has the time or money to do guest posting. True, this strategy can be good for any kind of business, but it also takes a lot of time!