Disruptive technology is one of the critical factors of business in the tech world, and it is widely known for the difficulty of handling the different nuances of working with such technology. There are many stories about business ideas or companies that suffered from many hardships that come with the technology industry, but the fact that well-established companies such as Yahoo and other major title developers for first-party technology that ended up either being bought by another company or having a lockdown to save the workers and their jobs.
1. Market influence
1.1 Marketplace policies in the technology industry
In every market of every field, there is a diagram that shows the various interests of various types of consumers according to what they want to have in the product. For example, some consumers like simple and effective technology because it usually does not cost a lot. Still, the contrast to that would be the demanding customers that want the full experience of the high-end product and the extra features that distinguish it from its competition. And the degree of how many features and specifications that the final product will have depends on the market that the company targets primarily. For instance, some people are fans of a particular company because of some services that only their product can provide, and to add on top of that is the natural step to take for the next line-up of products. But if the company decides to switch up their product placement and come up with a different type of work, it most likely means that the company is targeting a different marketplace.
1.2 Customer service
in the previous paragraph, the idea was that different varieties of consumers might have a significant influence on the decision making behind the product development. But the problem lies in knowing which type of consumer to satisfy, and the features and qualities to integrate into the product. A clear example of this would be smartphones, wherein a market that is full of new concepts and ideas due to the sudden and fast growth of the industry. It became very complicated to decide which feature to put in the next line-up and which to omit. There are companies like Xiaomi and Huawei that thrive on making their products simple and cheaper than most flagship devices made by great tech companies such as apple or google. That is because their customers form the grand majority of the market, and they have been demanding such features in a product for years, and that is also why the same grand companies are now trying to reach out to that market by releasing toned versions of their high-end flagship devices. The point is, making a product to a particular audience comes with nuances and many problems, the consumers might be in need for the features that the product provides and then they will be avid clients, as they may find interest in the work but not enough for them to keep it a while, which is mostly the case with the broad audience devices.
2. Disruptive technology trajectory
The technology that works overtime and gives a result after it releases has a trajectory that is only dependent on the consumption of the product. What that means is that disruptive technology has a radical course on a performance basis. Some products may perform well, and some might not look so good at first but will be discovered later by the consumers, and the route they take is often a straight line upwards with various angles depending on the consumer type and number. An illustration of this point would be the fact that some products are appealing to consumers because of certain factors, and that is why the performance diagram goes upwards. But a disruptive technology is the type of merchandise that does not show promise in performance. Then it begins to have awe-inspiring results on a commercial and critical level. The technology seems to take a steep and slow performance because it is considered effective by customers who do not need the high end and brand definition, they usually just enjoy the experience of the disruptive technology for its affordability, ease of use, sound design elements, or all of those factors at once. And in the case that all of those factors are available in the technology, it gets the attention of other types of consumers because they do want what they usually get out of the products they buy for less.
3. Corporate disruptive technology
The technology companies contribute a lot to the emergence of various new technology products and features as well. In most cases, disruptive technology presents itself to them for publishing or financial support. There are many stories about companies refusing to fund or support a particular concept in any way because they thought it was lackluster compared to the products they usually provide. Once the public is exposed to disruptive product, they are immediately looking to get hold of the rights to it. The reason why so many people would ever adopt that type of technology is not because of its high quality, and it is usually something new that the product brings into the market to freshen up the consumer’s experience.
An example of this is typing, whereby in the early days’ typewriters were the popular option to type quickly, and computers being very slow to type on. The ones who did use computers did not use them for their high-quality typing, but because it was the first typing machine to offer the option to delete typed content. Eventually, the speed of the processing of computers became faster and more efficient than typewriters, which is why they became unused in our age.
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Originally published on Live Positively.