Many modern technological terms are in an era where technology enthusiasts use them to describe products with specific attributes, and knowing these terms can be helpful in the future. The modification of the terms is the reason to keep up with the daily, monthly, and yearly, actualities of science and technology, and once the learning of said terms completes, then comes the proper usage in terms of context and terminology. Many examples of a common misunderstanding of technical terms exist in real life and can affect anyone, and it is undeniable that knowing the difference between them is essential.
1. Social media
Usually, the people that are heavy tech enthusiasts can easily identify the meaning of some words that social media tycoons use, because they are used frequently and in a relatively specific context. The problem lies in explaining the function of some social media without using these terms to paint a picture for the unknowledgeable. For instance, using the term “influencer” in a sentence might be tricky to grasp for someone who does not browse the socials that often. An influencer is a person who controls a content uploaded to an audience via a social media account, and they usually have a specific type of content that caters towards a particular audience. “Mentions” is another one of those terms where it means referring to another person’s account usually in a specific form (@_a13dou_), and then the rest will be done by the site or the application. People use mentions typically to measure the amount of social media impact the user has. The exact amount of audience and followers on all accounts is called “Reach”; it is also a tool for measuring someone’s influence.
2. Online advertising
Online advertising is a service that many big internet outlets capitalize on to make their daily living. Case in point, every social media is essentially an online advertising machine learning AI. For example, the technological terms “content curation” and “multichannel marketing” go hand in hand to ensure one thing, that advertisers modify the adds that the user of the media sees according to data and information gathered from their account. In that case, the advertising companies classify their products and services accordingly, thus using multichannel marketing to spread their brand across multiple online platforms. It is challenging to define these terms to a person with no online experience. Still, since it seems that everyone in our days can get their hands on the internet in real-time, those definitions became more familiar to the users in their respective platforms.
3. Screen graphics
The screen is a big part of our daily life. They are found everywhere, from smart devices to TVs to public services, and their usage and preparation are in need of more knowledgeable people to obtain. The tricky part about handling screens is that there exists some scientific terminology in their design by default. Some of these terms are known, such as “screen width,” but “screen resolution” and “framerates” is something else completely that has entered the mainstream technology world through computer screens and smartphones.
For example, smartphone developers discovered that making large color vibrant screens is a marketable option and having a screen that can handle large framerates capacity makes the experience of looking at the phone more enjoyable and easier on the human eye, and this is especially potent since most of the time that the costumers spend on smartphones is in front of its screens enjoying the experience of them. For graphic design users, they share a similar passion for something called “PPI” or Pixels Per Inch, and this is logically the case for them because they need the clarity to be able to create and shape their vision of the model.
PPI is another marketable option as well, and it holds the definition of having smaller and more color pixels; that way, the image processing is sharper and more premium. Apple is one of the companies that claimed countless times that their screens are much more effective in that field, and they called them “Retina displays,” and that their iPads are the best tools for a graphic design where they stood around 300 PPI; something that Samsung never officially acknowledged.
4. User experience
The user experiences it the thing that technology takes as one of the priorities. If the user is satisfied with the service and the experience of owning the device, then it will be the best type of advertising they can get; they earned a consumer. And the process by which the prospect becomes a consumer is known as the user experience, and in technology terms, they can offer a “user interface.” A user interface is essentially the layout and mechanism of the preferences of the user, and they can be the operational system as they can be the first screen when booting up the device. It involves other things such as the “use persona,” which is the preferences and paths taken by the user that accumulated through the user experience.
5. Web services
Websites use modern technological terminology to describe the best choices to take, depending on the service required. An example of this would be the “Font,” which is the writing used in the servers. That type often follows a picking process that depends on various elements such as the intention of the site (to inform, explain, experience thoughts …), the region of the publishing, and the content. But the one and the only reason behind the use of that method is to appeal to the psychological factors of the user.
In search of all the terms that are used by the ones in control of the technology industry, the question remains as to why these terms exist and what do they represent as a language and the reasons behind their creation. It could be another necessity to describe recurrent themes and concepts, but they seem to have an effect on the one reading into them. They seem to be used to glorify functions in the products and services as a way to make them more marketable, or at the very least, make them sound more interesting, tasks that serve the consumer on a narrow scale.
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Originally published on Live Positively.